Bruno Aveillan

Bruno Aveillan (born in Toulouse, France) is a multimedia artist, photographer and director.

Biography

Bruno Aveillan was born in Toulouse and is one of France's most distinguished and internationally sought after commercials director. After graduating from Ecole Supérieur des Beaux Arts in Toulouse, he joined Quad Productions in Paris in 1995. Since then, he has directed award winning short experimental movies and international commercials for clients such as Orange, Perrier, Louis Vuitton, Audi, Nike, Paco Rabanne, Quézac, Lexus, Guerlain, Nissan, SFR, Chanel, Time Warner, Volvo, MaxMara, Miller, Nintendo, Coca Cola, Gaz de France, Toyota, Peugeot etc.

One of his very early spots in his directing career, Perrier "La Foule", received an avalanche of international awards and according to the pole conducted by IPSOS/Stratégie, it was voted the "Most preferred commercial of the French".

In 1999, succeeding the directors Lars von Trier and Roland Joffé, Bruno Aveillan directed the new episode in the advertising sage for CNP. Additionally, he directed the launch commercial for Lanvin perfume "Oxygène", which is considered one of the most beautiful perfume commercials ever shot. It is a during this spot that Gisèle Bûndchen makes her debut on screen. During his career Bruno Aveillan has also filmed world renowned stars such as Monica Bellucci, Claudia Schiffer, Amy Smart, Sharon Stone, Catherine Hurley, Milla Jovovich, Jessica Stam, Inna Zobova, Louise Pedersen, Julia Stegner, Estelle Lefébure, Elsa Benitez, Mylène Farmer, Morgane Dubled, Vlada Roslyakova, Olga Sherrer, Sunniva Stordahl, Virginie Ledoyen.

Bruno Aveillan has also directed a series of impressive commercials for Thermasilk in which he has created and captured a unique dream and poetic world. His spot for Nissan-Infinity "Athem" was presented during the premiere of the 2002 Oscar ceremony. Along side of Martin Scorsese and Olivier Stone, Bruno Aveillan has directed four commercials for the launch of the brand Orange. He has worked in collaboration with the Land Artist Nils Udo to create unique visual worlds for the perfume Mahora from Guerlain. His famous commercial for Magnum "5 senses", was directed in an experimental and radical manner which is very close to video art. The spot has received a international acclaim (including European Effie Award) and today remains one of the most plagarized commercials in the world.

In 2008, Aveillan directed the first ever brand campaign for Louis Vuitton " Where will life take you" (90" format, translated into 14 languages). This spot evokes the with emotion " the soul of travel". It has received a plethora of international awards including 2008 Gold Clio Award, Gold Award at the 2008 London International Awards, Epica, Cristal...The music was composed by Gustavo Santaolalla. He recently shot the campaign for Shangri-La that metaphorically presents a philosophy imbued by generosity and humanism. This spot is powerfully emotive and tells the story of a man who has been adopted and saved by wolves.

In 2009, the Musée des Arts Décoratifs at the Louvre, consecrated a retrospective of his work within their major exhibition devoted to cinema in advertising.

Aveillan also supports the action of ONG such as Reporters without borders and the Food bank for whom he has shot several commercials.

Awards

Bruno Aveillan has won a multitude of awards and many of his commercials have become a reference for cinematographic brilliance.

From 1995 to 2010, the awards include: Golden Globe New York, Prix Stratégie, Art Director Club (France, UK, Italy, Allemagne), London International Awards, TV Gold ADDY's, New York Festival, Art & Technology award, EuroEffies, Ad Masters, Festival de Cannes, AEAF, Clio Awards, European Film Cristal, Ars Electronica, Epica, Mobius award, Golden award of Montreux, Siggraph, Spike Awards, etc.

Bruno Aveillan is the only director who has twice won the Grand Prix Imagina award in 1998 (Perrier La Foule) and in 2003 (GDF Dolce Vita).

2000, "Best Director of the year" in France CB News magazine

2003, "Director on TOP" Boards magazine.

2004, he was classified among the five best French advertising film directors, alongside the likes of Remy Belvaux and Frederic Planchon (Lürzer'z Archive)

2005, The experimental film "MINOTAUR-EX" by Bruno Aveillan, with the Dance Company 'Cave Canem' received the prize of exceptional work and the Grand Prix of the public in the "Clays" Festival 2005. He was also jury finalist at the "Dance One Camera Festival 2007 of New York" and selected at the "Silverlake Festival of Los Angeles".

2009, he was classified among the three best French advertising film directors of the decade (Lürzer'z Archive)

Visual Art

As a visual artist, Aveillan has developed his art in a singular, dense and syncretical manner, which encompasses experimental films and personal photographs. The central reoccurring themes of effacement, memory and the human body play a major role in his work. His art work has been frequently exhibited and has won many festival awards. Aveillan regularly collaborated with the choreographer Philippe Combes (Company Cave Canem) and directed several experimental short films on the subject of dance, gesture and the body. His film “Minotaur-Ex” with original music composed by Laurent Garnier, the project “Morpholab” with the composer Raphael Ibanez de Garayo. In 2008 and 20098, Aveillan had two large personal photographic exhibitions entitled “DIOTOPES #1 and DIOTOPES #2 at the Galerie Léo Scheer in Paris which included a 10 minute shortfilm (music by Raphael Ibanez de Garayo). A book dedicated to this work was published by Editions Léo Scheer in the collection “Janvier” that also represents the work of contemporary artists Claude Lévêque, Thomas Lélu and Edouard Levé. On their website, the publisher Léo Scheer commented, “ Bruno Aveillan is part of the generation of multimedia artists whose approach unveils a permanent quest for a diversifications of supports. We think of Doug Aikten or Chris Cunningham who, whilst they regularly direct video clips and advertising commercials , they also conceive installations in contemporary galleries ».

Exhibitions

As a multimédia artist, Aveillan's body of work ranges from photography, experimental movies , video works, and installations. Aveillan's work has been featured in solo and group exhibitions.

; Group

2002, Parcours 21. Galerie Pin-up Paris.

2004, Autoportraits. Galerie Pin-up Paris.

2006, Silver Lake Film Festival. Los Angeles.

2007, DFA's 35th. Dance Film Association Inc. New York.

2007, Independent Film Show 2007. EM Arts Naples.

2007, Dance for the Camera. Film Society of Lincoln Center New York.

2007, Hustler of culture. Chicago Department of Cultural Affairs Chicago

2007, DIAF 2007. International Arts Festival Dehli.

2007, ROMP !. Suddenly Dance Theatre Victoria BC.

2007, DKF Muranow. Wprost i Kultura Varsovie.

2009, 1968–2008, 40 ans de films publicitaires à la télévision. Musée des Arts Décoratifs Paris-Louvre.

2010, Parcours céramique - La scène française contemporaine. Musée des Arts Décoratifs Paris-Louvre.

; Solo

2008, DIOTOPES. Galerie Léo Scheer Paris .

2008, DIOTOPES II. Galerie Léo Scheer, Paris.

2010, MNEMO#LUX. Art Epicentro & Camera Work Gallery, Berlin.

Bibliographie

MNEMO#LUX, Kerber Ed. , Collection PhotoArt. ISBN 978-3-86678-463-5 Diotopes, Léo Sheer Ed. . ISBN 978-2-7561-0131-6 Parcours 21, Studio Pin Up Ed. Autoportraits, Studio Pin Up Ed.

References

Gérard Lefort, « Apocalypse bulles », in Libération , January 4, 1998 Laurence Armengau, "B. Aveillan : l'idée c'est ce qui vieillit le moins vite", in CB News, June 22, 1998 C.L., "XS by Bruno Aveillan", in Elle, December 9, 1998 Gérard Leford, "Le rêve et la Ricoré", in Libération , May 8, 1999 Patricia Winters Lauro, "Thermasilk enters the realm of fairy tales, dragons and special effects", in The New York Times , May 8, 2000 Kathy Desalvo " Director Bruno Aveillan crafts Fantastic - and heated - story", in Shoot , May 18, 2001 Therese Balduzzi « Directors on Top : Bruno Aveillan », in Boards magazine , May 1, 2002 Anne Rose Schlutbohm "A whiff of perfume", in Archive, January 2004 M.P.« GDF : un savoir-faire révélé en beauté », in Le Figaro, May 3, 2004 Markus Albert "Sin and sensuality", in Archive, February 2005 Liza Klaussmann "Creatives on verge : Bruno Aveillan", in Variety, June 2006 Stephane Zissu "Zom Art : Bruno Aveillan", in Kromag 04 , May 2007 Shots "AVEILLAN'S EMOTIONAL BAGGAGE", in Shots 6 February 2008 , 6 February 2008 Clément Ghis Louis Vuitton fait son cinéma, in Libération Next, 22 February 2008 Jérome Beglé Culture Evènement : M. Farmer comme vous ne l'avez jamais vue, in Paris Match, 3 July 2008 Michael Kimmelman, Arts : In France Ads Aim at Heart..., in The New York Times, 18 February 2009 Stephen Whelan, Fleetings Moments, in Shots # 113, February 2009 Television : Interview of Bruno Aveillan in La vie des médias on TF1. December 21, 2003 (Archives INA)

External links

http://www.quad.fr/

http://www.wizz.fr/

http://www.kromotion.com/blognews/index.php?Kromag

Category:1968 births Category:French film directors Category:Living people