Welcome to BiteSize 44 October 2011 #44 In this issue: (click to view) Bite 1: Heraldsun.com.au leading online  | Bite 2: Eight in 10 driven by carsguide  |  Bite 3: Little Blue Book of events  | Special Bite: Potter promotion madness  |  Last Bite: Fancy a drop? Top 100 wines Quiz The first 10 people to answer this question correctly will win one of 10 bottles of Colonial Estate Mungo Park Single Vineyard Old Vine Shiraz 2009 from Get Wine's Direct. After reading Herald Sun carsguide, what percentage of readers took some form of action such as looking up a website or calling a car dealer? To enter send us your answer and mailing address by clicking here. POWERFUL NUMBERS Herald Sun (M-F) Herald Sun (Sat) Sunday Herald Sun Heraldsun.com.au READERSHIP* 1,333,000 1,249,000 1,385,000 CIRCULATION^ 488,600 485,300 573,600 UNIQUE BROWSERS′ 6,341,109 COMBINED UNIQUE AUDIENCE* Herald Sun (M-Sun net) & heraldsun.com.au 2,478,000 Source: *Roy Morgan, June 2011. ^ABC, June 2011. 'Nielsen Online Market Intelligence, Domestic August 2011. Heraldsun.com.au last 7 days.   Heraldsun.com.au leading online Official industry figures from The Nielsen Company confirm heraldsun.com.au as Victoria's leading news and information website. Heraldsun.com.au averages 5.6 million unique browsers per month - an increase of 1.6 million year on year and close to 200,000 more than theage.com.au. The lift in traffic is fantastic news for our advertisers who are now reaching an increasingly broad audience. HWT digital editor Matt Pinkey said: "We take great pride in timely, comprehensive coverage of the news that matters to Victorians. We've also worked hard to assemble a team of journalists, editors, videographers, designers and coders who have taken our digital journalism to a new level. These figures reflect their outstanding commitment and the continual investment of time and effort into new ways of telling our stories." The result was even more gratifying given it included a period when Australia's number one online fantasy football game', Herald Sun TAC SuperCoach, had finished for the season, Mr Pinkney said. We also have lifestyle covered with travel (escape.com.au), health (body&soul.com.au) and parenting (kidspot.com.au). To advertise on heraldsun.com.au please contact Matt Cowdell, digital account manager, on 03 9292 1245 or email cowdellm@hwt.com.au *Source: *The Nielsen Company, Market Intelligence, Mar-Aug 2011. 'Vapor Media, 2011.     Eight in 10 driven by carsguide We've given our motoring liftout carsguide a cut 'n' polish. Invoking our online reader panel, we asked readers about the new look and how they utilise the liftout. Of those who noticed the changes to carsguide, three quarters felt the section had improved and 67 per cent agreed it had broadened the liftout's appeal. We also found 82 per cent of readers felt carsguide was an important source of information when purchasing a car. Of those, 95 per cent used the motoring articles and 83 per cent the motor vehicle listings. The internet (74 per cent) and newspapers (61 per cent) were found to be the top two most useful mediums for sourcing information about cars. And a massive 86 per cent of readers have taken action such as looking up a website or calling a car dealer after reading the section. One in five went on to purchase a vehicle. Herald Sun carsguide plays a key role in the car buying process. To find out more please contact Kim Tomasello, audience insights manager, on 03 9292 1992 or email tomasellok@hwt.com.au Source: Herald Sun online reader panel, August 2011. People 18+ and online. 3+ issues per week.    Little Blue Book of events Step aside Little Black Book: There's a new kid in town. The Sunday Herald Sun Little Blue Book is the new pocket guide to Victoria's key dates, events and attractions in 2012. The 100-page, colour-coded guide will detail event listings plus the all-important dates - public holidays, school terms, daylight savings and much more. 200,000 copies will be available free with purchase of the Sunday Herald Sun on Sunday, December 4*. Booking deadline: Friday, October 14, 2011. To find out more, please contact Katie Sankey, Entertainment sales manager, on 03 9292 2747 or sankeyk@hwt.com.au *While stocks last.   Potter promotion madness To celebrate the release of the final Harry Potter movie, we teamed up with Warner Bros. to create Harry Potter: The Ultimate Collection. With purchase of the Herald Sun, readers could take home a specially designed collector album, Harry Potter, Dumbledore and Voldemort replica wands, posters and over 150 postcards. The exclusive promotion, made available only in the Herald Sun and sister News Limited metro newspapers around the country, was a huge success: Herald Sun circulation increased by 15,000 copies per day during the campaign. HWT deputy marketing director Ben Godkin said: "Rolling out this initiative across four states was quite a challenge but the mastheads all worked really well together. We were delighted with the results and also very pleased that the collection played a major role in the success of the launch of Harry Potter and the Deathly Hallows - Part 2 for Warner Bros". The collection followed the Harry Potter journey through the eight films and celebrated all the highlights through imagery and character profiles. For information about our next major promotion, please contact Ben Godkin, deputy marketing director, on 03 9292 2899 or email godkinb@hwt.com.au   Fancy a drop? Top 100 Wines On Tuesday, November 8, the Herald Sun will publish Top 100 Wines: a 24-page full colour wine guide. Our sister newspaper in Adelaide, The Advertiser, has produced South Australia's pre-eminent wine guide for more than 10 years and now it's coming to Victoria. Judged by our national wine editor, Tony Love, Top 100 Wines will be an indispensable consumer reference to the nation's best wines. Top 100 Wines is an opportunity to target Victorians interested in wine, cooking and eating out. With 610,000* Tuesday Herald Sun readers drinking wine in the last four weeks it's bound to be popular and referred to throughout the festive season. Booking deadline: Wednesday, October 12, 2011. To advertise, please contact Kerry Urquhart-Steel, account manager, on 03 9292 1838 or email urquhartk@hwt.com.au Source: *Roy Morgan, June 2011. Please click here: Subscribe. View Herald Sun's Privacy Policy. Click here to Contact Us.