The introduction of adhesive, on page AdNotes technology at News Limited print sites across Australia presents an exciting new opportunity for advertisers and demonstrates our commitment to evolving our printed products to provide greater experiences for readers and advertising partners.

News Limited can now offer this fantastic direct response advertising solution to local and national clients in all states of Australia across Metropolitan and Community Mastheads as well as mX.

For the first time ever, advertisers can access national mass audiences across all states of Australia or discrete targeted geographic areas through the vast network of newspapers and audiences with News Limited AdNotes.

A Truly National Solution

The increased geographic coverage available with the role out of the AdNotes production capability in all states offers a truly unique, impactful and interactive opportunity to advertisers looking to connect with a large audience through a call to action or direct response advertisement.

A single AdNotes execution across the network of Metro Dailies and Metro Sunday titles connects advertisers with an enormous potential audience;

Sunday Metro distribution 5,623,000*
News Community Media distribution 4,133,000**

*Source: Roy Morgan Research Dec 2010; Daily Telegraph Sat, Herald Sun Sat, Courier Mail Sat, Advertiser Sat, Mercury Sat; Filter NSW VIC QLD SA TAS
**Source: Roy Morgan Single Source Australia Oct 2008
NB. The Australian only available on selected pre-printed sections.

With increased market coverage and demographic segmentation available through the use of News Limited Metro Daily & Sunday Newspapers, News Limited Community Newspapers and mX, AdNotes provides another cost effective and measurable media solution to News Limited’s clients.

AdNotes deliver Creative Options

AdNotes provide advertisers with a variety of new and enhanced creative and messaging opportunities not previously available in Australia on such a wide scale, from die cut shapes, scratch and fragranced panels, to large format and coloured panels as well as double sided printing.

AdNotes solutions can be tailored to a variety of full colour formats to meet a clients needs and maximise consumer interaction;

• Standard Notes with backside printing
• Tear Off Coupon
• Die cut shaped notes
• Loyalty Cards
• 4, 6 or 8 Page Mini book
• Scratch Off , Scratch and Sniff
• Variable Data, Barcode Printing, Consecutive Numbering
• Magnets
• Large Format

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> What do News Limited AdNotes deliver for Advertisers’?

> AdNotes deliver Effectiveness

> AdNotes delivers Customers

> Do AdNotes Work?

> AdNotes are a practical media option

For more information on News Limited Adnotes speak to Andrew McNally on (02) 9288 8405 or mcnallya@newsltd.com.au or contact your News Limited Representative.