mX has tapped into a unique audience of young, time starved individuals who are increasingly difficult to reach using traditional media. As the only daily commuter newspaper in Australia, it has attracted a loyal readership that is still experiencing growth. After the phenomenal success of Melbourne and Sydney, and a recent launch in Brisbane, mX now offers a national reach of 729,000 people daily.

mX provides advertisers with a captive audience. Readers love mX because it satisfies their information needs. As early adopters and information leaders, mX feeds their insatiable appetite by giving them a combination of breaking news and entertaining stories – giving them an afternoon pick me up.

The mX reader is primarily in the 18-39 year old demographic. They enjoy life and work hard to achieve their goals. In fact, 64% of mX readers are professionals, managers or white collar workers offering an attractive audience of affluent professionals.

mX readers also enjoy active social lives. Whether they are out visiting pubs, restaurants, at the cinema, shopping or traveling, mX readers are constantly on the lookout for new experiences. Research has indicated 68% of mX readers are "attracted to new ideas" and over half "go for finer things in life."

mX readers are also savvy when it comes to technology. As part of the ‘idle thumbs’ generation, they are technophiles who keep up to date with technological advancement. 78% say technology makes their lives easier and 73% enjoy being able to contact their friends from wherever they are.

Source: The Nielsen Company, Panorama, Oct 08 - Sept 09, Survey 8.