Melbourne is a dynamic, growing city and Leader is well placed to capitalise on this growth. Leader has indentified four key reader segments - home owners, baby boomers, parents and SMEs - which are crucial to Melbourne's future growth. There is no more effective medium in Melbourne for communication with these key target groups than Leader. To learn more about what's happening in Melbourne and how Leader fits into the picture, view our new flash video on this page.

 Leader loves the City of Whitehorse

The Whitehorse Leader is read by 78,000 people and is delivered to 66,425 homes and businesses each week throughout the City of Whitehorse. Taking in suburbs such as Box Hill, Burwood, Mitcham, Forest Hill, Mont Albert and Blackburn, the City of Whitehorse is known for its treelined streets and abundance of bushland reserves.

The area also has three major centres and is a thriving business and transport hub. More recently it has also become home to the largest high technology precinct in eastern Melbourne, and all of this is less than 20km from the heart of Melbourne.

The City of Whitehorse’s residents are mostly Australian born. However an increasing number of residents of Asian descent have moved to the area over the last 10 years. This has added a colourful multi-cultural flavour, most evident in the major Box Hill shopping precinct with its many Asian restaurants, supermarkets and shops.

With a local editorial team and an in-depth knowledge of the area, Leader provides an ideal platform to advertise your business or product to the residents of the City of Whitehorse.