Geelong Advertiser
The Geelong Advertiser, or the ‘Addy’ as it is affectionately known, is Victoria’s largest and most loved regional daily newspaper.
Serving what is by far the largest regional market in Victoria, the Geelong Advertiser clearly outsells Melbourne press in the region, and is regarded the districts key source of information and news.
The breakdown of the Geelong Advertiser’s circulation is diverse. Servicing a large urban population base, the Geelong Advertiser also enjoys strong regional circulation throughout Western Victoria as well as the ever-growing and affluent coastal communities of the Surf Coast and Bellarine Peninsula.
Reaching more than 75% of all people in Geelong, the Geelong Advertiser is clearly the premier media for choice for the latest in local and global news, sport and entertainment.
PANPA Awards 2009
The Geelong Advertiser has twice recieved the prestigious PANPA Newspaper of the Year 2009 - 2010 award (25,000 - 90,000 circulation category).
Winner Marketing Award - Sponsorship category, Geelong Cats Winner Marketing Award - Branding category, 'Just Think' Geelong Advertiser also received two highly commended marketing awards. 'The Geelong Advertiser exemplifies the strength of committed regional journalism in the current uncertain media environment. Here is a paper that is leading the way in its use of online and mobile journalism. They punch well above their weight. Geelong Advertiser wins global award.
The Geelong Advertiser's Just Think campaign was crowned 2009 winner of the prestigious International Newspaper Marketing Awards (INMA) awards. Judges said the Just Think campaign was the best example of public relations and community service in a newspaper with circulation less than 75,000. Since June 2008, this groundbreaking fight against alcohol fuelled violence has seen a 35% drop in violence and crime on the city's streets and the fight continues.
Geelong Advertiser - The best News Limited Regional Newspapers 08 - 09 Geelong Advertiser - The best News Limited Campaign 08 - 09 Proudly the most highly awarded newspaper at the 2008 Pacific Area Newspaper Publishers Association Awards
ABOUT GEELONG
Located 75 kilometres southwest of Melbourne on Corio Bay, the City of Geelong has an estimated population of 217,935 with the wider Barwon Region 285,096 people*.
Geelong is Australia’s 11th largest and Victoria’s 2nd largest city and is the State’s largest regional city. The Health and Education industry sectors are Geelong’s major employers with Barwon Health employing 3,497 people, the Department of Education 2,333 and Deakin University 1,399. GRP of the region reached $11.4 billion last year (an increase of $900m on the 2008 estimate).The Geelong region attracted 4.3m domestic daytrip visitors last year, an increase of 11.9% on the previous year.Over 15 000 businesses operate within the region. Geelong offers an enviable lifestyle with world famous surfing beaches and the Great Ocean Rd on its doorstep.
Tiger Airways and Jetstar fly out of Geelong’s Avalon Airport to 19 destinations both domestic and abroad.The region is home to over 50 wineries.Geelong is also home of the Geelong Cats Football Club.
*Source: City of Greater Geelong Open for Business 2010 GeelongINFO
More than just a newspaper publisher , the Geelong Advertiser Group also publishes GeelongINFO. This easy to use directory connects local people with local businesses. It also directs users to services, emergency contacts, local community and business events. Users find the information they are looking for by searching GeelongINFO pages online or Truelocal.com.au to locate, review, rate and share experiences.
Click the link below to find out more:
http://www.geelonginfo.com.au/
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