Melbourne is a dynamic, growing city and Leader is well placed to capitalise on this growth. Leader has indentified four key reader segments - home owners, baby boomers, parents and SMEs - which are crucial to Melbourne's future growth. There is no more effective medium in Melbourne for communication with these key target groups than Leader. To learn more about what's happening in Melbourne and how Leader fits into the picture, view our new flash video on this page.

Leader Loves The City of Bayside

With an average readership of 76,000 people each week, the Bayside Leader reaches many of Melbourne’s most influential professionals and has long been regarded as a reliable source of information and community news. The paper is delivered to 40,288 homes and businesses in Beaumaris, Black Rock, Brighton, Brighton East, Brighton Beach, Cheltenham, Gardenvale, Hampton, Hampton East, Highett and Sandringham. The picturesque suburbs hug 17km of the Port Phillip Bay shoreline and offers some of the best residential living Melbourne has to offer. This bayside location has made Brighton and its neighbouring areas greatly sought after by the more affluent of Melbourne’s residents who value the finer things in life.

Land and property values are constantly on the increase, with values tending to rise according to a property’s proximity to the bay. Indeed homes enjoying direct bay views often fetch millions of dollars at sale. The area offers many famous attractions such as the Royal Melbourne and Victoria golf courses, the Brighton Beach bathing boxes, the Middle Brighton Sea Baths, Ricketts Point Marine Sanctuary in Beaumaris and the HMVS Cerberus at Half Moon Bay, Black Rock.

Another of the many appeals of this area is its close proximity to the CBD. Easily accessed by the Nepean Highway and serviced by the Sandringham and Frankston train lines, the area is just 9km to 20km’s from the heart of Melbourne. The majority of commercial activity is located in the area’s retail shopping precincts. Church St, Brighton and Hampton St, Hampton are just two of the many areas offering a full range of up-market boutiques and stores, as well as places where shoppers can enjoy a latte or dine al fresco. Old fashioned service and specialty shopping blend well with new and innovative stores in the village-like atmosphere of Sandringham, Black Rock, Beaumaris and Bay Street, North Brighton.

With a local editorial team and an in-depth knowledge of the area, Leader provides an ideal platform to advertise your business or product to the residents this beautiful area by the bay.