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australianit.com.au
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australianit.com.au

‘Keeping today’s IT professional informed’

Australianit.com.au is Australia’s premier information technology news and information website, providing all the latest, up and coming information in technology and IT business.  The australianit.com.au site keeps our intelligent IT professionals informed with the most extensive and up to date coverage.


Australianit.com.au offers:


• The latest Australian and international breaking news in IT business
• In depth coverage of issues and innovations as they emerge
• Debate and discussion
• Reliable content delivered in an intelligent and informative manner
• A free and convenient resource


Australianit.com.au is at the forefront of technology change, the site attracts a high income, big spender audience who are confident making purchases online. This audience are the decision makers, the IT professionals and the informed individual.  They are a must reach audience for vendors, distributors and resellers of IT products.


Advertising on australianit.com.au


• Allows brands to align themselves with trusted and reliable content
• Offers a presence within a premium environment, reaching the hard to reach IT decision makers and professionals
 

 

Facts
Unique Browsers
190,174
Page Impressions
1,049,302
Sessions
287,918
UB Frequency
1.5
Average Session Duration
09:07
Source: Nielsen Online MI Domestic January 10
Beyond the web browser
Email
Ping, the australianit.com.au newsletter provides a weekday snapshot of technology news, reviews and other highlights.  Total subscribers is 31,000
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Video
Our rich video half page advertisements (RMX) are highly engaging and gives advertisers the ability to target through keywords, sections and geographically. Advertisers can run multiple TVC’s through this ad placement allowing higher frequency and wider reach.
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Looking for inspiration
The aim of this campaign was to create awareness around the Kia Soul new product launch and drive traffic to the offical website.
NDM brought the experience of Hong Kong to life on news.com.au/travel.
Bespoke example of a successful interactive competition.
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