Home > Escape 03:56 AEST | 23 February 2011
Escape
  
Escape is about inspiring readers and helping to make travel dreams a reality. It is about understanding reader wants and needs – and then delivering them the information they need to make the journey as easy, and memorable, as possible.

Escape is edited by Brian Crisp, who heads up a team of writers and travel experts across Australia, addressing more than just destination-based travel. Regular sections include favourite travel spots from international celebrities, plus contributions from well-known writers and journalists.

The section explores travel trends, is deals oriented and includes an expansion of the brand, with a significant online component.

The printed section runs across all News Ltd Sunday Mastheads (The Sunday Telegraph (NSW), Sunday Herald Sun (VIC), The Sunday Mail (QLD), The Sunday Mail (SA), The Sunday Times (WA), and The Sunday Tasmanian (TAS)), with additional content available online at escape.com.au.

"Our focus is on enticing readers with excellent travel journalism and then telling people how they can experience each destination in the most cost-effective way. There is a real appetite for holiday deals, and we’ll ensure that Escape is the number one destination for value travel from day one,"
Alan Oakley, National Features Editor.

Escape delivers a rich, compelling and powerful connection for advertisers easily via a single platform or complementary multi-platform offer Advertisers will be able to capitalise on our evolving multiplatform audience for Escape.

In a relaxed weekend environment, readers of Sunday newspapers will be introduced and inspired to travel with different options and driven to the complimentary website for the best travel deals on offer.

News Limited – Where Ideas Spread 
The Escape audience are highly engaged, implicitly trusting and will act after reading:·         
The content consumers see in newspapers and online is more respected than content in all other main media.* 
       
  • Readers spend 51 minutes with News Limited Sunday titles – and concentrate when consuming the medium.+ 
  • 63% of News Limited Sunday readers have visited the advertisers’ website to look for a brand/product or service advertised as a result of seeing newspaper advertising.+ 
  • Escape has a 12-month calendar of themed promotional opportunities for advertisers to integrate their brands and products. Click here for some examples of the promotional opportunities available to advertisers.   
     

ADVERTISING SPECIFICATIONS CLICK HERE

MEDIA KIT CLICK HERE


*Newspapers Today - Celcius Research July 07
+Reader Relationship - TNS 2007 


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