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themercury.com.au
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themercury.com.au
Themercury.com.au listens to, learns from and leads the Tasmanian community by providing readers with the latest breaking local news, sport, entertainment, gossip and social news as well as a major forum for debate. 
The lively, balanced and often provocative coverage of Themercury.com.au provides essential reading for Tasmanians and, whilst proud of its links with local history, Themercury.com.au embraces new challenges on a daily basis.
Tasmanians trust Themercury.com.au and are highly loyal with 74% of visitors returning at least weekly*.  There are a significant number of opportunities for advertisers to reach this local Tasmanian audience. Talk to your account manager today
Source - News Digital Media Digital Insight report July 2008
Facts
Unique Browsers
240,763
Page Impressions
6,538,130
Sessions
668,150
UB Frequency
2.8
Average Session Duration
05:11
Source: Nielsen Online MI Domestic January 10
Beyond the web browser
Email
The Mercury e-newsletter provides a weekday snapshot of Tasmanian, national and world breaking news, sports and entertainment.  Total subscribers is 3,000
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Video
Our rich video half page advertisements (RMX) are highly engaging and gives advertisers the ability to target through keywords, sections and geographically. Advertisers can run multiple TVC’s through this ad placement allowing higher frequency and wider reach.
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Looking for inspiration
NDM brought the experience of Hong Kong to life on news.com.au/travel.
The aim of this campaign was to create awareness around the Kia Soul new product launch and drive traffic to the offical website.
Bespoke example of a successful interactive competition.
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