Melbourne is a dynamic, growing city and Leader is well placed to capitalise on this growth. Leader has indentified four key reader segments - home owners, baby boomers, parents and SMEs - which are crucial to Melbourne's future growth. There is no more effective medium in Melbourne for communication with these key target groups than Leader. To learn more about what's happening in Melbourne and how Leader fits into the picture, view our new flash video on this page.

Leader Loves the Melton and Moorabool districts

Reaching a total of 59,000 readers each week, the Melton/Moorabool Leader is the area’s most reputable community newspaper and represents the needs of both these bustling towns. The Melton/Moorabool Leader is delivered to 37,565 households and businesses each week. Circulated in two of Victoria’s most vibrant municipalities, based on the towns of Ballan, Melton and Bacchus Marsh, each area has its own personality, culture and identity; however they all share a common desire to make the most of their relaxed rural living environment only 50 minutes from Melbourne’s CBD.

Melton is Melbourne’s most rapidly developing local government area, enjoying an impressive 9.1% average annual growth rate during 2003 – 04. The area boasts one of the most productive thoroughbred industries in the world, and allows the residents to enjoy the relaxed environment of country living, whilst still being in close proximity to the city centre.

Bacchus Marsh is located some 60 kilometres from Melbourne and is situated in a fertile valley near the junction of the Lerderderg and Werribee rivers. The area boasts a mixture of 19th and 20th century architecture, whilst also incorporating a modern shopping complex.

With a local editorial team and an in-depth knowledge of the area, Leader provides an ideal platform to advertise your business or product to the residents of this rapidly