Melbourne is a dynamic, growing city and Leader is well placed to capitalise on this growth. Leader has indentified four key reader segments - home owners, baby boomers, parents and SMEs - which are crucial to Melbourne's future growth. There is no more effective medium in Melbourne for communication with these key target groups than Leader. To learn more about what's happening in Melbourne and how Leader fits into the picture, view our new flash video on this page.

Leader Loves City of Melbourne

The Melbourne Leader and the Melbourne Leader Yarra edition are the heart of the city. Read by 39,000 people each week and delivered to 55,465 homes and businesses in the area, the newspaper perfectly reflects the vibrant city lifestyle. Whether it’s the leafy suburb of Parkville, home to the University of Melbourne, the bustling restaurants of Carlton, East Melbourne’s stunning heritage homes, the world famous MCG or the dazzling Docklands, the Melbourne Leader and the Melbourne Leader Yarra edition speak directly to the locals who love living in the city.

It’s not surprising to hear the region has enjoyed massive increases in real estate values in the past 10 years. Indeed 2007 saw the REIV place Carlton, Abbotsford and Collingwood in the top 20 growth suburbs. The completion of Docklands, QV and the Eureka Tower boosted Melbourne City’s population by 10,635 to 71,380 from 2001-2006. In that time, an extra 2,278 new residents boosted Yarra’s population to 69,330. Of the 67,469 private dwellings, 35,647 are being rented, reflecting the transient population that characterises inner-city living.

With a local editorial team and an in-depth knowledge of the area, Leader provides an ideal platform to advertise your business or product to the residents of the City of Melbourne and the City of Yarra.