Home > Herald Sun 03:56 AEST | 23 February 2011
Herald Sun

 

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The Herald Sun is Victoria's most Powerful & Personal Media brand. Powerful because we’re the biggest-selling daily newspaper in Australia, and Personal because of the strong emotional connection our readers have with the paper.

Monthly BiteSize

For access to the latest commercial and advertising news from the Herald Sun and Sunday Herald Sun please view our current BiteSize trade email:

Current Issue DECEMBER 2010 BiteSize 38
  • Melbourne International Comedy Festival partnership, new untapped ad space, weather vertical, L'Oreal catwalk accessory, elite cycling partner.

Archive (click on the BiteSize links below to access)

BiteSize 37 
  • Herald Sun iPad app, TAC SuperSponsorship, body+soul becomes a multiplatform, newspaper rejuvenation, winning Victorian partnership.
 BiteSize 36
  • Super iPhone app, mini cookbooks - Jamie Oliver, Donna Hay + more , Property wrapped, partnership designed to please, Brownlow breaks record.
BiteSize 35
  • Festive features, custom magazine with flavour, Carat wins party, news ad makes phones ring wild, partnership makes a splash.
BiteSize 34
  • Second sections research survey, Starcom, OMD and Mediacom win caption comp, Switched On driving buyers online, Commonwealth Games & Australian Masters preview guides, partnership drives patrons to Building & Home Improvements Expo.
BiteSize 33
  • Powerful sections research, AFL's sexiest player - footy fans survey, Victoria's Dream Homes, ABBA partnership, Royal Melbourne Show liftout.
BiteSize 32
  • Special Herald Sun CBD edition, Socceroos scarf success, Feeling Great and carsguide reader panel reults, Langham Hotel testimonial, gymnastics partnership, 'Flavour of Victoria' magazine. 
BiteSize 31
  • Newspaper inserts spike store traffic, Socceroos scarf, INMA award, leading Herald Sun arts coverage, Daily Gazette for Telstra, Worksafe works public agenda.  
BiteSize 30
  • New Herald Sun SuperFooty app, Carsguide readers revved about revamp, Hairspray partnership set, Cannes Young Lions roar in Melbourne, home magazine refresh.  
BiteSize 29
  • Exclusive AFL launch with James Hird and Shane Crawford, new-look Sunday tvguide, catchy contour ad for Alice in Wonderland, Your Money bumper edition, Kathmandu climbs consideration set.
BiteSize 28
  • Herald Sun TAC SuperCoach iPhone app straight to number one, new lifestye read, strong ad recall for VicRoads, winning quarterly initiatives, magazine opportunity, Hockey Australia partnership.
BiteSize 27
  • New Switched On and Hit sections, eduation tool kit, soccer microsite, gloss fashion magazine opportunity, Thomas the tank engine on track.
BiteSize 26
  • Herald Sun = top selling FMCG brand, Spencer & Rutherford double store traffic, penguins or sharks? Herald Sun reader panel decides, NYE opportunity, Herald Sun wins editorial excellence awards.

BiteSize 25

  • Ray White triples enquiries, Australia Post partnership, bye bye Trading Post - upgrade to carsguide, Business Daily means business, Herald Sun printing in Tasmania.  
BiteSize 24
  • SuperRacing launch, Herald Sun Christmas gifts, Chicago dazzles, Simpson's world first, Mediacom wins Herald Sun footy tipping.  
BiteSize 23
  • Heraldsun.com.au gains one million UBs, footy at 4pm, national coverage for Herald Sun sections, VCE liftout opportunity, TSL bonds with Sunday Herald Sun. 
BiteSize 22
  • Powerful results for 'Weekend' liftout, Herald Sun drives Victorians to Museums, VB launch with newspapers, Herald Sun - the response factory, Herald Sun partners National Retail Forum. 
BiteSize 21
  • Premium brand positions, new Herald Sun rate card, BiteSize refresh, Six million PIs, HIA Home Ideas Show draws 40,000, Circus Oz partnership, traditional newspaper still strong.  
BiteSize 20
  • heraldsun.com.au - the new talkback, Jersey Boys partnership, exclusive Tiger Woods deal, new baby boomer liftout, 75,000 visit Bendigo Art Gallery.  

BiteSize 19

  • Herald Sun TAC SuperCoach tops 300,000, Herald Sun one of Victoria's strongest brands, Jefferson Ford circular creative, Arts Victoria, design excellence awards.  

BiteSize 18 

  • Herald Sun leads bushfire coverage, Zoos Victoria - branding with bite, Scienceworks Star Wars Exhibition Partnership, Jetset cruise ship shaped creative, Agency footy tipping kick-off.
BiteSize 17
  • Herald Sun Helps Shape Museum Victoria's Creative, Think Outside the Rectangle, tvguide sends sales through the roof, AFL Phantom Draft, SuperCoach takeoff, new sport CONFIDENTIAL.

BiteSize 16

  • Sony Centre sales spike, Herald Sun Readership Increases, Toast to the Coast testimonial, Official F1 and Motor Show magazine opportunities, Cirque du Soleil's Dralion.

BiteSize 15

  • Herald Sun to partner Museum Victoria's Pompeii Exhibition, Countdown to Christmas liftout, Vic Gov moves Public Notices to Herald Sun, weeklytimesnow.com.au launch.
BiteSize 14
  • Herald Sun wins PANPA Newspaper and Sunday newspaper of the Year 2008, Maxus wins footy tipping, death notices get new life online, Circus Oz testimonial, new Sport Sales Manager.
BiteSize 13
  • Beijing Now on heraldsun.com.au, SuperFooty kicks off You Legend, Herald Sun Agency Days, Tourism Victoria exclusive, house hunters choose home magazine.
BiteSize 12
  • Herald Sun extra launch, media-first for Ford G series, Sunday Herald Sun new Play section, CB Richard Ellis commercial property testimonial.
BiteSize 11
  • carsguide Prestige first birthday, State Library partnership, Cancer Council of Victoria winning “mole” ad, virtual garden tool, major events war, AFL update.
BiteSize 10 
  • Herald Sun No. 1 for Footy and SuperCoach, Recollections TV Guide testimonial, LMFF wrap sundaymagazine, Megan Gale Blows Victorians Away, HIA Home Ideas Show.
BiteSize 9 
  • Sunday Herald Sun record circulation, Change the Globe promotion, Coles Simply BBQ in Simply Food, NewsSpace launch, Run for the Kids.
BiteSize 8 
  • Herald Sun Readers' Panel launch, Honda ASIMO promotion, WorkSafe talks tactical, SuperFooty update, F1 and Motor Show magazines.

BiteSize 7

  • New Managing Director Peter Blunden, National Geographic promotion, Andrew Bolt clocks 200,000th comment, AFL “Access All Areas” trade event, Hair Free testimonial. 
BiteSize 6 
  • Agency Days initiative, Pioneer promotion, Paint the Town Crown – glossy wrap, Terry McCrann talking business daily online, L’Oreal Melbourne Fashion Festival magazine. 
BiteSize 5 
  • AFL photo galleries, V8 Supercars, AMEX slide creative, News Digital newsletters, Spring Racing Carnival magazine.
BiteSize 4
  • AdNews Power 50, Good Food & Wine Show, Honda carsguide cover wrap, AFL Brownlow, Simpsons movie – Springfield shopper.

BiteSize 3

  • Herald Sun continues to set the news agenda, Building & Home Improvement Expo, creative use of space, online snow reports, Make Poverty History promotion.

BiteSize 2

  • Powerful & Personal roadshow, Paramount Pictures promotion, Confidential expands, Logies photo galleries, Bledisloe Cup.

BiteSize 1 

  • Powerful & Personal trade launch, APT and Jetset fivefold ROI, Metlink & Valentines Day PANPA ad awards win, Supercoach launch, Pixar partnership.

 


Facts
readership (Sat)
1,275,000*
circulation (M-F avg)
495,000**
circulation (Sat)
489,000**
Readership (M-F avg)
1,333,000*
Source: *Roy Morgan December 2010. **ABC Oct - December 2010.

Ad Specifications See Deadlines Download Rate Card

Tools
Contacts
Name: Agostino Giramondo
Deputy Advertising Director
Phone: 03 9292 2721
Email: giramondoa@hwt.com.au
Address: Level 6, 40 City Road, Southbank, Vic 3006


Name: Mark Simpson
Advertising Manager
Phone: 03 9292 1811
Email: simpsonm@hwt.com.au
Address: Level 6, 40 City Road, Southbank, Vic 3006


Name: Matthew Rainsford
Group Sales Manager - Sections/Features/Real Estate
Phone: 03 9292 1935
Email: rainsfordm@hwt.com.au
Address: Level 6, 40 City Road, Southbank, Vic 3006


Name: Carmen Smith
Sales Manager - Advertising Agencies
Phone: 03 9292 1944
Email: smithc@hwt.com.au
Address: Level 6, 40 City Road, Southbank, Vic 3006


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