Home & Garden

• 82% of readers own or are paying off their home
• 183,000 like to keep up to date with new ideas to improve their homes
• 172,000 say they can’t relax until they know that the house is clean and tidy.
• 83% have worked in the garden in the last 3 months
• 308,000 have entertained friends or relatives at home.
• Average monthly spend on furniture from those who have purchased is $791.62
• Average monthly spend on electrical goods from those who have purchased is $575.54
• 33% to have been to a home interiors store in the last 3 months and are 17% more likely to have purchased homewares in the last month.
• Average monthly spend on hardware and gardening products from those who have purchased is $158.03
• 174,000 have purchased plants and garden accessories in the last month.
• 113,000 have purchased hardware products.

DIY

• 62,000 intend to spend over $5,000 renovating or extending their homes in the next 12 months, while 65,000 have actually done so in the last 12 months.
• 82% have been to a hardware store in the last 3 months.
• 47% have used a power tool around their home in the last 12 months.
• 22% have redecorated or refurbished their home in some way.
• 71,000 intend to buy kitchen items while 112,000 intend to purchase home entertainment items.

Food

• 60% of Gardening Australia readers love to cook.
• 43% like to entertain spontaneously.
• 58% say that people often compliment them on their cooking.
• 63% like to have traditional meals at home.
• 77% are the main grocery buyer

Source: Roy Morgan Research June 2010