Melbourne is a dynamic, growing city and Leader is well placed to capitalise on this growth. Leader has indentified four key reader segments - home owners, baby boomers, parents and SMEs - which are crucial to Melbourne's future growth. There is no more effective medium in Melbourne for communication with these key target groups than Leader. To learn more about what's happening in Melbourne and how Leader fits into the picture, view our new flash video on this page.

Leader Loves Nillumbik and Banyule

The Diamond Valley leader is read by 73,000 people each week, making it the region’s leading community newspaper. The Leader represents, leads, inspires and campaigns for a vast cross-section of the local community, from Eltham to Greensborough and beyond.

Home of the famous Montsalvat and encompassing the leafy suburbs of northern Banyule to the sprawling hills and valleys of rural Nillumbik, the region is known as the “Green Wedge Shire”. Within this area the Diamond Valley Leader is delivered to 44,715 homes and businesses each week.

The area is characterised by an engaged community, passionate about heritage,the arts, sport and the environment. Young families are increasingly moving to the area, attracted by the unique combination of leafy streets, bustling shops, excellent schools and relatively close proximity to the CBD. Real estate values in the Diamond Valley area have surged in the past five years, with the Real Estate Institute of Victoria reporting that the suburbs of Bundoora and Montmorency have experienced the greatest house price growth, at 49.5 per cent and 47.6 per cent respectively**.

The Diamond Valley Leader represents a vibrant, prosperous and environmentally aware community that is passionate about the area’s natural beauty and future growth. With a local editorial team and an in-depth knowledge of the area, Leader provides an ideal platform to advertise your business or product to the residents of this close-knit community.

** REIV Metropolitan Melbourne Median House Price Data, march 2008