News Limited launched truelocal.com.au in 2006 after identifying rapid changes in consumer behaviour. Australian consumers have embraced the internet as a tool when searching for products and services in their local area – for most, it’s now part of their everyday life.

The True Local business directory helps people quickly find and connect to local businesses and gives them the ability to share information with others.

Some key facts:

• 6.2 million business searches are performed on truelocal.com.au every month (1)
• Over 1.3 million unique browsers visit truelocal.com.au every month (2)

Our competitive advertising packages provide:

• Detailed business information - Add descriptions, pictures, menus, price lists, coupons, opening hours, maps, payment options – whatever is relevant to your business, at no additional charge.
• Flexibility - Update your details whenever you like, free of charge.
• Rate and Review - Highly effective word of mouth advertising.
• Extensive distribution network - Your business listing is distributed throughout our partner network including Yahoo!7 Local and 3 Mobile Directory Assistance.
• Target the customers you want - In your suburb, surrounding areas, metropolitan regions or the whole state. 
• Email Reporting - Monthly email reporting makes it easy to measure your return on investment.

1. TrueLocal Search Tracker – Average number of searches on truelocal.com.au and partner sites from January 2009 to June 2009.

2. Nielsen Site Census – July 2009.