ALPHA delivers the biggest sports stars from Australia and overseas in original interviews and features, accompanied by high-quality photography. Alongside its core sports content, ALPHA also covers travel, adventure, health, fitness, fashion, motoring, grooming and more.

The ALPHA extension now combines the digital with the physical familiartiy of the brand. Witty, intelligent and confident, ALPHA celebrates the diverse world of sport with passion. ALPHA has now grown its successful brand format to iPad.

With our strong editorial channels, ALPHA delivers a unique opportunity to maximise your campaign across mulit media platforms, delivering immediacy, optimal awareness and brand positioning via an intergrated approach.

The ALPHA app will lead the men's market, and capitalise on the Aussie man's thirst for sport and content. Days after the release of the ALPHA iPad app, it was named #1 free sports app - and is predicted to be the most downloaded app this season. With new interactive components, and 3D methods of display, the ALPHA iPad app includes multi-image galleries, supreme video and audio.

Featuring exclusive interviews and unique coverage, ALPHA continues to cement its position as Australia's #1 sports magazine, whilst continuing to deliver highly respected contents and results.

As well as the iPad app, ALPHA's website provides a rich and engaging platform for sports lovers to get closer to their favourite magazine. The website encourages community and user engagement.

ALPHA has re-imagined its reader experience.

Target audience: male sports fans, aged 25-39, looking for the real stories behind the sports stars.

Editor Heath kelly says, "ALPHA's vision is to be a passionate and funny mainstreamsports brand for all Australian blokes, who take their sport seriously but love to have a laugh - and to provide them with a range of easily accessible and afordable lifestyle choices through a diverse brand portfolio"