The fundamental principle guiding The Australian newspaper and all its publications is that there is a robust and enduring demand for high-quality reporting from highly skilled journalists, and that the investment we make in our journalism is money well spent. It is a philosophy that has seen The Australian gain circulation while other publications slide into irrelevance.

The Weekend Australian Magazine aims to capitalise on those values and adapt them to the magazine format. This means we aim to provide more thoughtful, more reflective stories, without losing sight of the sharpness and freshness a news story demands.

We will tackle any topic and endeavour to present it in an interesting, innovative and intelligent way. Our readers are smart and articulate, and they expect - and respond to - smart, articulate writing. Our distribution gives us a unique place in the market as the only truly national Australian news weekly magazine, and a unique opportunity to speak with one clear voice to a nation whose geographical spread tends to fragment the national discourse.

We aim to reflect the Australian ethos, from city to country. There are many sides to the national character, and The Weekend Australian Magazine embraces the best of them: the fairness, the curiosity, the wit and the irreverence. We will inform our readers without lecturing them, and entertain them without insulting their intelligence. We know they are bombarded with choices for their weekend reading. Our aim is to simplify that choice.

The Weekend Australian Magazine Editor: Steve Waterson