‘Shaping and leading the national agenda’

The Australian online informs, leads and shapes public opinion on the issues affecting all Australians. Through rigorous reporting and analysis, theaustralian.com.au aims to shape and lead the national agenda. It’s the first point of access for intelligent professionals.

Our audience wants to be informed authoritatively, entertainingly and quickly. This is achieved through a combination of coverage providing a broader more involved perspective delivering strong engagement with the online audience.

The australian.com.au presents its audience with :

• Unique tools for business
• Breaking News 24/7
• In-depth coverage on national issues
• Analysis and opinion driven content
• The capability for users to interact and engage with content

Theaustralian.com.au has a strong online engagement, one that is based around the commitment to the critical issues and agenda setters of the day. This high level of engagement is a direct reflection of the importance this information plays in both the personal and professional lives of our users.

Theaustralian.com.au provides the perfect space for advertisers to engage and interact with a primarily male AB audience, comprising a large amount of business decision makers.

In addition, advertising with The Australian online offers advertisers the opportunity to engage committed valued and successful users in an environment they trust.