Melbourne is a dynamic, growing city and Leader is well placed to capitalise on this growth. Leader has indentified four key reader segments - home owners, baby boomers, parents and SMEs - which are crucial to Melbourne's future growth. There is no more effective medium in Melbourne for communication with these key target groups than Leader. To learn more about what's happening in Melbourne and how Leader fits into the picture, view our new flash video on this page.

Leader Loves City of Darebin

In a community teaming with culture, 51,000 people turn to the Preston Leader each week for their local news, sport and features. Every week the Preston Leader delivers vital information and entertainment to 38,015 homes and businesses in the northern Darebin suburbs including Preston, Reservoir, Regent and Kingsbury.

This is a vibrant, multicultural neighbourhood, with over half the area’s residents coming from non-English speaking backgrounds, and the main centres of retail activity, Northland and the Preston Market reflect this eclectic and diverse mix. Preston’s old blue-collar reputation is being lost as property prices soar and demographics shift. Young first home buyers are moving into the area, driving up house prices; indeed the average price of a home in the area rose 55 per cent to $473,500 in the five years to 2007.

With a local editorial team and an in-depth knowledge of the area, Leader provides an ideal platform to advertise your business or product to this diverse mix of residents.