Leader Community Newspapers is part of Australia's largest newspaper group, News Limited. It publishes 33 titles covering 100% of metropolitan Melbourne  and reaches more than 1.87 million* readers every week. With a distribution of over 1.58 million** copies, the Leader brand represents one of the most respected and most recognisable faces of suburban Melbourne. As a part of the national network of 105 News Community Newspapers and with a dedicated local editor for every newspaper, Leader has the experience and resources to create exceptional products for readers and advertisers.

Melbourne is a dynamic, growing city and Leader is well placed to capitalise on this growth. Leader has identified four key reader segments – home owners, baby boomers, parents and SMEs – which are crucial to Melbourne’s future growth. There is no more effective medium in Melbourne for communicating with these key target groups than Leader. To learn more about what’s happening in Melbourne and how Leader fits into the picture, view our new flash video here: http://media.leadernews.com.au/marketing/leader2030/

Leader has developed a number of paper packages to help advertisers target key regions of Melbourne. To find out more about these paper groups, please visit our interactive flash map HERE

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*Roy Morgan Research, Apr 08 - Mar 10.
**CAB Mar 10.