Carsguide is the biggest automotive classified brand in Australia with the largest reaching audience nationally in over 130 newspapers, online and mobile.

With a strong reputation in the automotive industry for reliability, knowledge and choice, carsguide has 22 auto journalists and covers a broad spectrum of topics from new and used car purchases to car finance and advice to up-to-date petrol prices. 

Consumers engaging in the carsguide brand are more likely to be big spenders, earning more than $70k and access the internet daily.

Audience Profile

Young men love reading Carsguide*
• Men make up half of the readers, three quarters read the section regularly.*
• 4 in 5 male readers aged 18-34 find it both important and interesting*
• carsguide is a more important section to younger male readers than the older demographics*
• carsguide is a much more interesting / involving section to younger readers than the older demographic*

Carsguide offers the Power of a mass audience*
• Over 1.2 million readers 18+ every Friday in NSW and VIC*
• Over 1.1 million readers 18+ Saturday in NSW, QLD, SA*
• Over 1.1 million readers 18+ Sunday in NSW, WA*

More than 40% of Carsguide readers intend to buy a new car, with 1 in 6 intending to buy a new car in the next 6 months.*

There are a number of advertising opportunities available to reach this audience so talk to your Account Manager today.

*News Limited Sections Readership Survey 2010

ADVERTISING RATES

For Carsguide advertising rates in each state, please refer to the rates sections for each of the mastheads listed below. For Carsguide national rates please contact your NewsNet sales representative.