Escape is about inspiring readers and helping to make travel dreams a reality. It is about understanding reader wants and needs – and then delivering them the information they need to make the journey as easy, and memorable, as possible. Escape is edited by Brian Crisp, who heads up a team of writers and travel experts across Australia, addressing more than just destination-based travel. Regular sections include favourite travel spots from international celebrities, plus contributions from well-known writers and journalists.
The section explores travel trends, is deals oriented and includes an expansion of the brand, with a significant online component.
The printed section runs across all News Ltd Sunday Mastheads (The Sunday Telegraph (NSW), Sunday Herald Sun (VIC), The Sunday Mail (QLD), The Sunday Mail (SA), The Sunday Times (WA), and The Sunday Tasmanian (TAS)), with additional content available online at escape.com.au.
"Our focus is on enticing readers with excellent travel journalism and then telling people how they can experience each destination in the most cost-effective way. There is a real appetite for holiday deals, and we’ll ensure that Escape is the number one destination for value travel from day one,"
Alan Oakley, National Features Editor.
Escape delivers a rich, compelling and powerful connection for advertisers easily via a single platform or complementary multi-platform offer Advertisers will be able to capitalise on our evolving multiplatform audience for Escape.
In a relaxed weekend environment, readers of Sunday newspapers will be introduced and inspired to travel with different options and driven to the complimentary website for the best travel deals on offer.