It’s true, News Limited influences what happens in more kitchens around Australia than any other media company, here’s the proof.  The breadth and depth of our food brands in newspapers, online and magazines provide valuable connections with a wide variety of audiences.

Whether you’re targeting consumer’s whose ‘passion is food’, or those who view ‘food as fuel’, News Limited provides the brands and media solutions to help spread your food ideas.   Building on our strength in magazines, food based environments in newspapers deliver an incremental audience. 

Taste in metropolitan newspaper sections delivers a weekly audience of 2.45 million grocery buyers, which is 61% larger than Woman's Day, 45% larger than Women's Weekly, and more than double the grocery buyer audience of New Idea.* 

Compared to FTA, Taste delivers a grocery buyer audience nearly double the reach of 2010's highest rating dramas, episode 1 of 'Underbelly: The Golden Mile' and 'Packed to the Rafters.' *

Our newspaper brands also provide opportunity to geographically target consumers or tap into specific consumer mindsets in targeted environments such as Body + Soul, where readers are actively looking for information on health and well-being for themselves and their families. Online Taste.com.au provides ideas and inspiration aggregated from the pages of Australia’s most loved food and lifestyle titles.

Across a collection of platforms and food focused brands, News Limited provides opportunities to inspire and inform consumers through advertising, video, advertorial and content integration.

• News Limited brands influences a $1.2 billion grocery spend each week **       
• News Limited brands inspire the dish 432,000 Australians eat each night **       
• 4.8 million consumers make food decisions as a result of using a News Limited Food brand **

* News Limited Sectional Research Reader Study 2010.
** News Limited FOOD DNA Study 2008. To read more results from the Food DNA Study click here

News Limited’s Food brands include:

Food DNA research 

To read more about the Food DNA research results click here.
 
If you would like a media solution tailored specifically for your food message, please contact Amy Copley at News Magazines on (02) 9353 6666, Jodie Smith at NewsNet (02) 9288 8446 or your News Limited representative for more information of how our assets work together to influence more Australians than any other media company.