Taste.com.au solves the ‘what’s for dinner’ dilemma

Taste.com.au is Australia’s most loved recipe and food website, bringing together over 18,000 tried and tested, peer reviewed recipes from some of Australia’s most celebrated lifestyle titles.

Taste.com.au provides ideas and inspiration to suit all levels of cooking ability from the first time cook to the fastidious foodie, assisting users in answering the ‘what’s for dinner dilemma’, and providing a forum where they are able to engage and share information in a relevant and personable setting.

Taste.com.au prides itself on delivering:

• Depth and breadth of content
• Uncomplicated search functionality makes for a positive user experience
• The largest and most reputable database of professionally written recipes in Australia
• The ability to reach an active and dedicated audience who visit the site a few times a week

Taste.com.au affords advertisers the opportunity to reach highly valuable grocery buyers in a contextually relevant environment

The perfect platform to influence and engage with the primary decision makers, responsible for the purchase of your products.

• Increase your opportunity to engage with your target audience 
• Hit the FMCG category with over 75% of the audience being Grocery Buyers
• Reach decision makers responsible for purchasing your product
• Reach GBs in a purchasing cycle right before they head to the supermarket
• Position your product or service as front of mind to an active buyer