Switched On is a weekly section appearing each Wednesday that looks at the ever converging world of home entertainment - from everything electronic to what’s on television.

With more emphasis on the most popular and controversial shows, as well as more comprehensive TV show reviews, Switched On makes planning the week in television easy for our readers.

The section also has a strong accent on the newest gadgets and games, the latest in home entertainment technology, and keeps a close eye on what’s happening on the internet.

Edited by Darren Devlyn, Switched On is published in News Limited metro mastheads and provides advertisers the ideal place to target media-savvy consumers thinking about buying electronic products or deciding what to watch on television.

Switched On ensures consumers receive news of the latest technology trends from a trusted source, and guides people who are confused about electronics to help them make the right choices. Switched On provides advertisers with a publication to talk to consumers who are thinking about purchasing technology products.

Switched On also offers advertisers themed editorial features which are available for sponsorship throughout the year.

Audience Profile
Reaches the equivalent of 2.1 million readers with almost 1.4 million loyal readers a week.*
Switched On is engaging for older women and young men:
• Women aged 39-49 typically well educated and settled in a couple*, and:
• Young males 18-34 who are interested in technology based gadgetry*.

Switched On readers are educated, with 2 in 3 completing further study*
 Over 8 in 10 Switched On readers are the main grocery buyers and are socially aware, financially solvent and intend to improve or renovate their home or invest in property*

Switched On delivers reach and engagement amongst key advertisers groups:
79% of all females*
82% of females aged 35-54*
79% of female grocery buyers*
65% of males aged 18-34*
84% of people whom intend to extend or renovate their home*.  

*News Limited Sections Readership Survey 2010

Switched On Editorial Team:
Editor                     Darren Devlyn
TV writer                 Colin Vickery
TV reporter             Holly Byrnes
TV critic                  Dianne Butler
Gadgets editor        Jennifer Dudley-Nicholson
Gadgets writer         Stephen Fenech


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