Melbourne is a dynamic, growing city and Leader is well placed to capitalise on this growth. Leader has indentified four key reader segments - home owners, baby boomers, parents and SMEs - which are crucial to Melbourne's future growth. There is no more effective medium in Melbourne for communication with these key target groups than Leader. To learn more about what's happening in Melbourne and how Leader fits into the picture, view our new flash video on this page.

Leader Loves City of Darebin

With the Northcote Leader you speak to 28,000 people a week, reaching a diverse, cosmopolitan, well-educated and affluent community. The Northcote Leader is an informative and entertaining weekly newspaper
which is circulated to 24,056 homes and businesses in suburbs of Alphington, Fairfield, Northcote and Thornbury.

The distribution area is in the grips of gentrification. The latest data from the Real Estate Institute of Victoria shows average house prices over the five years to 2007 leapt 60%, placing the average price of a home in the area at $623,000. Many new residents are drawn to its vibrant arts and café scene, particularly on High St. Indeed the Northcote area boasts more artists and performers per capita than St Kilda. Others are drawn to the suburb’s immediate proximity to the city and the quality of nearby schools.

Residents are getting younger too, urban regeneration is bringing young families into Northcote as older residents capitalise on rising home values. With a local editorial team and an in-depth knowledge of the area, Leader provides an ideal platform to advertise your business or product to the residents of Northcote and its surrounding suburbs.