Melbourne is a dynamic, growing city and Leader is well placed to capitalise on this growth. Leader has indentified four key reader segments - home owners, baby boomers, parents and SMEs - which are crucial to Melbourne's future growth. There is no more effective medium in Melbourne for communication with these key target groups than Leader. To learn more about what's happening in Melbourne and how Leader fits into the picture, view our new flash video on this page.

Leader Loves the City of Hume

With 65,000 readers weekly, the Hume Leader is the area’s most respected newspaper, offering a unique ability to deliver your message directly to the local community. Each week, 42,840 homes and businesses in some of Melbourne’s fastest-growing suburbs including Craigieburn, Somerton and Sunbury receive a copy of Hume Leader. Once a traditionally blue-collar area, Hume is evolving into a youthful, growing community; one that also boasts thriving retail hubs.

The area’s multicultural mix is reflected in just some of the languages spoken at home including Turkish, Arabic, Italian and Greek. With a local editorial team and an in-depth knowledge of the area, Leader provides an ideal platform to advertise your business or product to the residents of this diverse community.