fast, fresh, simple

Donna Hay Magazine is as beautiful as it is practical. The ingredients are accessible and the techniques easy to follow; the outcome is fresh and modern and always beautifully presented. The food and recipes are created to capture the philosophy of the brand – fast, fresh, simple. We aim to create the wow without the work. Donna Hay Magazine has a place in every home where food and wine are enjoyed, family is a focus and friends are welcome.

Target audience: aspirational and urban females, aged 25–54, who love special yet simple food and style.

“Donna Hay Magazine is all about home cooking at its best. It excites the seasoned entertainer, entices the confident cook and inspires the novice to get into the kitchen, put on an apron and start cracking eggs.”
Donna Hay, Editorial Director