Melbourne is a dynamic, growing city and Leader is well placed to capitalise on this growth. Leader has indentified four key reader segments - home owners, baby boomers, parents and SMEs - which are crucial to Melbourne's future growth. There is no more effective medium in Melbourne for communication with these key target groups than Leader. To learn more about what's happening in Melbourne and how Leader fits into the picture, view our new flash video on this page.

Leader Loves the Mornington Peninsula

Each week 57,000 locals around the Mornington Peninsula read their local Leader newspaper, the Mornington Peninsula Leader; a paper that embodies many of the charms of this area. The Mornington Peninsula Leader is delivered to 50,495 homes and businesses, mainly around the coastal fringes of the area. Blessed with a variety of rural and coastal attractions, this favourite seaside destination is reknown for its worldclass cellar doors, golf courses, restaurants as well as residential and boutique shopping districts.

It is an area of growth and diversity. While the Mornington and Mt Martha areas have an older and more established population, districts such as Sorrento, Portsea and Red Hill enjoy a thriving tourism industry, and international and local tourists are attracted to its food and wine festivals, surf beaches, galleries, mazes and natural hot springs.

The Mornington Peninsula area is marked by its national parks, spectacular rural and coastal landscapes, excellent swimming beaches and outstanding quality of life. With a local editorial team and an in-depth knowledge of the area, Leader provides an ideal platform to advertise your business or product to the residents by the bay.