Melbourne is a dynamic, growing city and Leader is well placed to capitalise on this growth. Leader has indentified four key reader segments - home owners, baby boomers, parents and SMEs - which are crucial to Melbourne's future growth. There is no more effective medium in Melbourne for communication with these key target groups than Leader. To learn more about what's happening in Melbourne and how Leader fits into the picture, view our new flash video on this page.

Leader Loves the Cities of Kingston and Glen Eira

First launched as the Moorabbin News in April 1900, the Moorabbin Kingston/Moorabbin Glen Eira Leader now enjoyes a readership of 56,000 people every week. Originally aimed “to take a live interest in the affairs of the district”, for the last 108 years the paper has maintained and improved that edict.

Representing two local municipalities, each with a mixture of residential and commercial buildings, the Moorabbin Glen Eira/Moorabbin Kingston Leader is now a major component in the fabric of this unique community, delivered to 50,610 homes and businesses in the area each week. In 1999 The Moorabbin Leader won the Best Pictorial News Story award at the Australian Surburban Newspaper Awards for its coverage
of the Moorabbin police shootings, demonstrating its commitment to excellence in journalism and photography.

Situated just 15km’s south-east of Melbourne, Moorabbin is home to one of the busiest airports in Australia, Moorabbin Airport, as well as the massive Westfield Southland Shopping Centre. The smart way to reach out to such a wide variety of people is to advertise in the one newspaper that’s been serving generations of readers for years, the Moorabbin Kingston/Moorabbin Glen Eira Leader. Quality editorial, local knowledge, experience and credibility make the Moorabbin Leader papers the best environment for your advertising.