Australia's No. 1 Biker Magazine
Live to Ride brings the reader inside the Australian and New Zealand biker fringe culture. Many of the readers don’t own a bike but aspire to do so. Live to Ride specialises in American and European machinery – especially Harley Davidsons, the bike of choice for most readers. It has been said by the marketing people from Harley Davidson Australia that they view Live to Ride as a brand extension of their product in this country.

Target audience: males, aged 18–55, who want to experience a biker lifestyle.

“After working on Live To Ride for almost 15 years, I’ve seen some major changes. But what hasn’t changed is the fun and energy we have putting each issue together. We test the bikes, cover the rallies and shows, and give our readers the latest information and insight into their greatest passion.”
Miles Rangeley, Editor