Melbourne is a dynamic, growing city and Leader is well placed to capitalise on this growth. Leader has indentified four key reader segments - home owners, baby boomers, parents and SMEs - which are crucial to Melbourne's future growth. There is no more effective medium in Melbourne for communication with these key target groups than Leader. To learn more about what's happening in Melbourne and how Leader fits into the picture, view our new flash video on this page.

Leader Loves Dandenong 

With an average readership of 83,000 people each week, the Dandenong/Springvale Dandenong Leader is among the best read community newspapers in Melbourne. The papers circulate to 43,590 homes and businesses in Bangholme, Springvale, Noble Park, Keysborough and Dandenong, and are regarded as an extremely reliable source of local news, sport, and issues affecting the local area.

The region is rich in history and thrives on a harmonious mix of working class and multicultural families. The rapid increase in the Asian population in recent years has meant that Springvale and its surrounds are now one of Victoria’s strongest Vietnamese areas.

Land and property values have boomed in Dandenong in the past five years, however bargains can still be found. House prices are expected to continue on their upward trend, particularly in Dandenong where a $290 million State Government makeover is now underway in the shopping and business precinct.

Many residents are attracted to the area by the golden opportunity to work close to home, thanks to the area’s reputation as the capital of industry and employment in the south east. While it is the heartland for the manufacturing industry in Victoria, Greater Dandenong continues to build on its retail, education and wholesale sectors as major employers in the region.

With a local editorial team and an in-depth knowledge of the area, Leader provides an ideal platform to advertise your business or product to the residents of the City of Greater Dandenong.