Modern Boating
Modern Boating is a quarterly publication which has been published for over 40 years.
The magazine is distributed nationally and has undergone a major redesign process that includes a new masthead and changes to the content of the magazine. The magazine dimensions will also be brought in line with Modern Fishing magazine.
Every issue includes How to's, DIY tips and location features. Boat tests will continue to be a crucial ingredient in the magazine as will reviews of boat ramps and marinas nationwide. The magazine's objective is to provide essential information that encourages boat owners and potential buyers to use their boat more often. All features will include contact details, maps and interesting locations; as well as describing exactly how easy it is to get onboard and seek out these new experiences.
"Many boats are purchased by inexperienced owners and we aim to provide experience and practical advice on an ongoing basis." Dominic Wiseman, Publishing Manager for Modern Boating.
Target audience: affluent males, aged 25–55. New and old boat owners.