Latest NDM Insight Report - June 2010 - Trust and Advertising Online

The link between digital environments and advertising effectiveness

Over the past decade, industry research and case studies have clearly established that online display advertising plays a vital role in building brands.

What hasn't been clear is what the impact of online environments has on advertising effectiveness.

Late last year, News Digital Media engaged market research company to Pollinate to explore the interaction between online environments and the products and brands which appear on them.

We tested different ads in different environments, identified what impact those environments have and why it matters. Qualitative research groups explored concepts of brand and trust, while 1,200 adults completed an online survey about their perceptions of different ads within different online environments.

These results combine to enable a comprehensive analysis of the impact of online environments on brand.

Read the report in full here.