The Kia Soul campaign was particularly suited to the News Digital Media audience base, as 38% of News Digital Media’s audience are People 20-34 years, reaching over 3.9 million a month*.
That’s higher than any other major online publisher in Australia.

Sites with an over representation of the desired audience included:
• moshtix.com.au
• news.com.au/entertainment
• run of entertainment channels across our masthead websites

The Kia Soul campaign consisted of a three fold strategy encompassing multiple consumer touch points with both display and integrated media. The campaign launched with a homepage brand skin and take over of moshtix.com.au. This was accompanied by tactical homepage display on news.com.au/entertainment and RMX video creative across an entertainment channel buy.

* Source: Roy Morgan Single Source – SEP 08/ NO MI JAN 09
Percentage demo in RM applied to UB figure from MI.