Getprice has released its 2011 Shopping report that identifies the online shopping habits
and behaviours of over 3000 consumers who visit its site.

It found:

o Comparison shopping sites are the most useful for shopping and researching online,
ahead of search engines, online marketplaces and retailer websites.

o Consumers are looking beyond price during their purchasing decision process.
Customer service, brand familiarity and user reviews are the most important types of
information in the decision making process when researching or shopping online

o There is great opportunity for retailers to improve or establish their social media,
mobile and website capabilities as marketing channels to attract consumers.

The report found that while online consumers are engaged most with social networking sites
on their mobile, only one in five actually interact with their favourite brands via social media
sites such as twitter and Facebook.

Download the full report below .