Tuesday, 22 February 2011

Hitwise

Name	Experian Hitwise
Type	Subsidiary
Foundation	1997
Location	New York, NY
Key people	Gavin Appel,
Industry	Marketing
Num employees	255 (2010)
Owner	Experian
Slogan	The Power of Competitive Intelligence
Homepage	http://www.hitwise.com/us

Experian Hitwise is the leading global online competitive intelligence service, helping clients protect and grow their market share through the application of internet measurement data. Experian Hitwise measures the largest sample of internet users, 25 million worldwide, 10 million in the United States. This sample size allows clients to understand internet behavior and competitive activity through data that is unmatched in timeliness, depth and breadth.

The early sample that the company employed was based on ISP data purchased primarily from NetZero.

In 2006 Hitwise was valued at £180m and was subsequently acquired by Experian for $240m on 19 April 2007.

History

1997 – Hitwise is founded in Melbourne by Adrian Giles and Andrew Barlow. Adrian Giles acted as Managing Director from 1997 to 2000. Andrew Barlow acted as Chairman and Joint-Managing Director from 1997 to 2000.

2000 – The "competitive intelligence" service launches. This service allows subscription access to Hitwise’s reports.

2001 – Hitwise launches in New Zealand, Hong Kong, United Kingdom and Singapore.

2002 – Hitwise is ranked 5th in the Deloitte Fast 50 in Australia

2003 – Hitwise launches in the United States

2004 – Hitwise is ranked 6th fasted in the Deloitte Fast 50

2006 – Hitwise purchases HitDynamics a bid management and web analytics platform.

2007 – Hitwise is acquired by Experian

2008 - Hitwise is ranked #37 on the Honomichl list of the Top 50 US Market Research Firms

2009 - Hitwise launches in Canada and Brazil.

2010 - Hitwise launches in France

2010 - Hitwise launches in India

Products

Hitwise Rankings – An instant overview of key players and fast-moving websites across 160+ industries and custom categories.

Hitwise Search Intelligence – A keyword research tool for analyzing the long tail of search data, providing insight on how people have successfully searched for products and services across all major search engines, including paid and organic search terms.

Hitwise Clickstream – Reports on the upstream and downstream traffic from a specific website, industry or custom category, including the breakdown of new and returning visitors.

Hitwise Demographics and Lifestyle – Profiles on thousands of websites, defining a website's users based on age, gender, geographic location by state and DMA, social group and life stage.

Hitwise Charting – Customized charts detailing how websites, industries or search terms perform against each other over time.

Hitwise Conversions – A tool for marketers to better understand how their customers interact with competitive websites.

Hitwise Customization and Alerts – Email alerts on key events on the internet that matter to your business.

Hitwise Dashboards – Several customizable and automatically updated Hitwise reports on a single page.

Hitwise Custom Data and Analytics - Taps into specialized Hitwise resources and enormous proprietary datasets to deliver information and analysis tailored to specific business objectives.

Hitwise University- An on-demand training and education resource for all Hitwise clients.

Hitwise Executive Summaries - Market insight and competitive benchmarking reports delivered directly to your inbox on either a quarterly or monthly basis.

Hitwise Strategic Presentations - The Experian Hitwise research team delivers these presentations via hour long meetings or workshops, with an emphasis on actionable strategic recommendations based on unique and expert analysis of Hitwise data.

Awards

2003: Australian Entrepreneur of the Year Awards Finalist – Adrian Giles (founder)

2004: UK Revolution Awards – Winner Most Innovative UK Digital Business

2002–2006: Deloitte Fast 50

References

External links

Hitwise Corporate Website

Category:Marketing research companies of Australia

This text is licensed under the Creative Commons CC-BY-SA License. This text was originally published on Wikipedia and was developed by the Wikipedia community.