DOGWATCH FLICKS THROUGH ITS FILES, 'WONDERING WHAT ARE THE SMELLIER IMPLICATIONS?' COULD WE BE SQUIRTED AS WE WALK PAST THESE THINGS?
YAHOO TECH NEWS :
When you watch these ads, the ads check you out (AP)
Posted on Fri Jan 30, 2009 2:21PM EST
MILWAUKEE - Watch an advertisement on a video screen in a mall, health club or grocery store and there's a slim — but growing — chance the ad is watching you too.
Small cameras can now be embedded in the screen or hidden around it, tracking who looks at the screen and for how long. The makers of the tracking systems say the software can determine the viewer's gender, approximate age range and, in some cases, ethnicity — and can change the ads accordingly.
That could mean razor ads for men, cosmetics ads for women and video-game ads for teens.
And even if the ads don't shift based on which people are watching, the technology's ability to determine the viewers' demographics is golden for advertisers who want to know how effectively they're reaching their target audience.
While the technology remains in limited use for now, advertising industry analysts say it is finally beginning to live up to its promise. The manufacturers say their systems can accurately determine gender 85 to 90 percent of the time, while accuracy for the other measures continues to be refined.
The concept is reminiscent of the science-fiction movie "Minority Report," in which Tom Cruise's character enters a mall and finds that retinal scanners identify him and prompt personalized ads that greet him by name.
But this technology doesn't go nearly that far. It doesn't identify people individually — it simply categorizes them by outward appearances.
So a video screen might show a motorcycle ad for a group of men, but switch to a minivan ad when women and children join them, said Vicki Rabenou, the chief measurement officer of Tampa, Fla.-based TruMedia Technologies Inc., one of the leaders in developing the technology.
"This is proactive merchandising," Rabenou said. "You're targeting people with smart ads."
Because the tracking industry is still in its infancy, there isn't yet consensus on how to refer to the technology. Some call it face reading, face counting, gaze tracking or, more generally, face-based audience measurement.
Whatever it's called, advertisers are finally ready to try it, said advertising consultant Jack Sullivan, a senior vice president of Starcom USA in Chicago. "I think you're going to see a lot of movement toward it by the end of this year in the top 10 markets," he said.
Because face tracking might feel reminiscent of Big Brother, manufacturers are racing to offer reassurances. When the systems capture an image of who's watching the screen, a computer instantly analyzes it. The systems' manufacturers insist, however, that nothing is ever stored and no identifying information is ever associated with the pictures. That makes the system less intrusive than a surveillance camera that records what it sees, the developers say.
The idea still worries Lee Tien, a senior staff attorney with the Electronic Frontier Foundation, a civil-liberties group in San Francisco. Tien said it's not enough to say some system is "not as bad as some other technology," and argues that cameras that study people contribute to an erosion of privacy.
In general, the tracking systems work like this: A sensor or camera in or near the screen identifies viewers' faces by picking up shapes, colors and the relative speed of movement. The concept is similar to the way consumer cameras now can automatically make sure faces are in focus.
When the ad system pinpoints a face, it compares shapes and patterns to faces that are already identified in a database as male or female. That lets the system predict the person's gender almost immediately.
"The most important features seem to be cheekbones, fullness of lips and the gap between the eyebrows," said Paolo Prandoni, chief scientific officer of Quividi, a French company that is another player in face-tracking technology. Others include Studio IMC Inc. in New York.
The companies say their systems have become adept at determining a viewer's gender, but age is trickier: The software can categorize age only in broad ranges — teens, younger to middle-aged folks and seniors. There's moderate demand for ads based on ethnic information, but the companies acknowledge that determining ethnicity is more challenging than figuring out gender and age range.
Prandoni provided The Associated Press a limited version of Quividi's software, which uses an ordinary webcam to stream video to a computer. The trial version tracked gender only, using color-coded circles to distinguish male and female faces.
The sample size was too small to be statistically significant, but it was accurate about 80 to 90 percent of the time.
That might be as precise as the systems ever get, said Deborah Mitchell, a professor of consumer psychology at the University of Wisconsin-Madison. Even the human brain can't always determine gender, age or ethnicity.
Still, "even if it gets to 70 percent accuracy, that's still giving you a wealth of information," said Mitchell, who teaches in the Wisconsin School of Business.
That information is certainly valuable to Bill Ketcham, the chief marketing officer of Adspace Networks Inc. His New York company sells video advertising on 1,400 video screens at 105 malls around the nation.
Adspace is testing six TruMedia systems at malls in Winston-Salem, N.C., Pittsburgh and St. Louis. The kiosks display a daily list of top 10 sales at the mall, as well as paid advertising that comes largely from movie studios and TV networks.
A 15-second video ad that replays across Adspace's national network can cost as much as $765,000 per month. So advertisers expect rigorous information about who sees the spots — information that face tracking can now provide, Ketcham said.
For now, at least, Adspace isn't changing the ads based on who's watching — Ketcham said the kiosks' audiences are so large that it wouldn't be practical to personalize ads to individuals.
While advertisers like the face-tracking technology, another privacy advocate, Harley Geiger, questions whether it should be used on consumers without their knowledge. Geiger, staff counsel for the Center for Democracy & Technology in Washington, D.C., said advertisers should be telling consumers what details about them are being collected and for what purpose.
"With the technology proliferating, now or the short-term is the time to consider privacy protections," he said. "If you don't build it in at an early stage it becomes very difficult to build it into an already established system."
___
On the Net:
Quividi: http://quividi.com
TruMedia Technologies: http://trumedia.co.il
Studio IMC: http://www.studioimc.com
What is Headspace?
What is Dogwatch?
Police Hack into your home computers
http://www.timesonline.co.uk/tol/news/politics/article5439604.ece
"The Home Office has quietly adopted a new plan to allow police across
Britain routinely to hack into people’s personal computers without a
warrant."
"The Home Office has quietly adopted a new plan to allow police across
Britain routinely to hack into people’s personal computers without a
warrant."
The future of family pets...
Sniffer dogs in teenage bedrooms
BBC News
Police drug dogs are trained to hunt the smell of drugs
Retired sniffer dogs that have spent years on police patrol are now working in the private sector in the US - sniffing out teenagers' bedrooms.
Parents can rent a dog and handler for $200 (£125) an hour from Sniff Dogs, a firm operating in New Jersey and Ohio.
The dogs are highly trained and can detect illegal drugs.
The company says the animals can smell marijuana from up to 15 feet away (5m) and residue on clothing from drugs smoked two days earlier.
The dogs sit when they detect the drugs but they leave the final inspection to the parents.
Discreet service
The company was founded by a mother of two sons, who was surprised to find her oldest son smoking marijuana.
I trust my kids, but you only can trust them so far. They're kids, young adults, they're going to make [a] mistake
Pat Winterstein, mother
Sniff Dogs claims to offer a "discreet service" that avoids the confrontation that comes from drugs tests because the search can be carried out without the knowledge of their children.
The company cites statistics showing half of American schoolchildren have tried marijuana and that most drug taking takes place when they get home from school.
Pat Winterstein from Washington, New Jersey decided to use the service to search the bedrooms of her three children.
"I trust my kids, but you only can trust them so far. They're kids, young adults, they're going to make (a) mistake," she told ABC news.
Critics claim that the service could be invasive and may break down family trust.
BBC News
Police drug dogs are trained to hunt the smell of drugs
Retired sniffer dogs that have spent years on police patrol are now working in the private sector in the US - sniffing out teenagers' bedrooms.
Parents can rent a dog and handler for $200 (£125) an hour from Sniff Dogs, a firm operating in New Jersey and Ohio.
The dogs are highly trained and can detect illegal drugs.
The company says the animals can smell marijuana from up to 15 feet away (5m) and residue on clothing from drugs smoked two days earlier.
The dogs sit when they detect the drugs but they leave the final inspection to the parents.
Discreet service
The company was founded by a mother of two sons, who was surprised to find her oldest son smoking marijuana.
I trust my kids, but you only can trust them so far. They're kids, young adults, they're going to make [a] mistake
Pat Winterstein, mother
Sniff Dogs claims to offer a "discreet service" that avoids the confrontation that comes from drugs tests because the search can be carried out without the knowledge of their children.
The company cites statistics showing half of American schoolchildren have tried marijuana and that most drug taking takes place when they get home from school.
Pat Winterstein from Washington, New Jersey decided to use the service to search the bedrooms of her three children.
"I trust my kids, but you only can trust them so far. They're kids, young adults, they're going to make (a) mistake," she told ABC news.
Critics claim that the service could be invasive and may break down family trust.
Pigeons arrested
Iran arrests pigeons 'spying' on nuclear site
Iranian security forces have arrested two suspected 'spy pigeons' near the Natanz nuclear facility.
Daily Telegraph
By Our Foreign Staff
Last Updated: 7:45PM BST 20 Oct 2008
Plotting a coo? There has been no indication of the pigeons' likely fate. Photo: PA
One of the pigeons was caught near a rose water production plant in the city of Kashan in Isfahan province, the Etemad Melli newspaper reported. It said that some metal rings and "invisible" strings were attached to the bird, suggesting that it might have been somehow communicating what it had seen with the equipment it was carrying.
"Early this month, a black pigeon was caught bearing a blue-coated metal ring, with invisible strings," a source told the newspaper.
The source gave no further description of the pigeons, nor what their fate might be.
Natanz is home to Iran's heavily-bunkered underground uranium enrichment plant, which is also not far from Kashan.
The activity at Iran's controversial uranium enrichment facility is the focus of Iran's five-year standoff with the West, which fears it aims to develop nuclear weapons. The Tehran government insists its programme is intended to generate power for civilian use only.
Last year, Iran issued a formal protest over the use of espionage by the United States to produce a key intelligence report on the country's controversial nuclear programme.
It is also highly suspicious of Israel, whose extensive intelligence activities are not known to include the use of pigeons.
Iranian security forces have arrested two suspected 'spy pigeons' near the Natanz nuclear facility.
Daily Telegraph
By Our Foreign Staff
Last Updated: 7:45PM BST 20 Oct 2008
Plotting a coo? There has been no indication of the pigeons' likely fate. Photo: PA
One of the pigeons was caught near a rose water production plant in the city of Kashan in Isfahan province, the Etemad Melli newspaper reported. It said that some metal rings and "invisible" strings were attached to the bird, suggesting that it might have been somehow communicating what it had seen with the equipment it was carrying.
"Early this month, a black pigeon was caught bearing a blue-coated metal ring, with invisible strings," a source told the newspaper.
The source gave no further description of the pigeons, nor what their fate might be.
Natanz is home to Iran's heavily-bunkered underground uranium enrichment plant, which is also not far from Kashan.
The activity at Iran's controversial uranium enrichment facility is the focus of Iran's five-year standoff with the West, which fears it aims to develop nuclear weapons. The Tehran government insists its programme is intended to generate power for civilian use only.
Last year, Iran issued a formal protest over the use of espionage by the United States to produce a key intelligence report on the country's controversial nuclear programme.
It is also highly suspicious of Israel, whose extensive intelligence activities are not known to include the use of pigeons.
Beware of Robots- They could be amongst us
Published on Adbusters Culturejammer Headquarters (http://www.adbusters.org)
Cockroach Herding
Created 03/25/2008 - 16:04
The Reconquest of Cool [1]
76
Douglas Haddow [2]
Cockroach
A group of researchers at the Free University of Brussels have recently figured out how to influence the behavior of one of the world’s most resilient creatures: the cockroach. Combining elements of entomology and robotics, the group created an experiment that involved mingling light sensitive, cockroach-scented robots with the real deal.
Within a constructed social arena, the researchers set up two separate shaded areas, one area being darker than the other. Upon being released into the arena, the 16 organic roaches, which have a natural distaste for light, chose to socialize in the darker of the two spaces. The researchers then placed four of the robot roaches into the arena and allowed the two groups to mingle and become acquainted.
After the living roaches warmed up and befriended their artificial counterparts, the group then programmed the robots to graze in the area with more light. Although cockroaches are instinctively drawn to the darker of the two areas, they were unable to resist the impulse to imitate, and ultimately follow their cockroach-smelling robotic friends into the light.
Herding
A team of marketing specialists have recently figured out how to effectively influence the social patterns of Manhattan’s most trend-savvy demographic: the hipster. Utilizing elements of guerilla methodology in conjunction with a strong understanding of cultural capital, the team successfully interloped the Lower East Side’s vibrant nightlife and established an intimate venue where they could easily manipulate young consumers.
The team engineered a recurring, premeditated “non-event” in which they would hang out on a street bench located in front of New York’s most prominent American Apparel branch. Initially, they were able to attract the interest of passing youths because of their status as minor celebrities within the city’s taste-making elite, but over time “The Bench” (also known as the “anti-scene”) grew to become a hyper-local social phenomenon and quickly developed a reputation as a cool alternative to neighborhood bars and clubs.
Positive media publicity further popularized “The Bench” and soon enough the surrounding sidewalk was packed with thronging youths eager to hang out at New York’s newest and freshest night spot. Although youth are supposed to be resistant to social control, they were unable to resist the impulse to imitate, and ultimately follow their marketing-savvy friends into the light of American Apparel.
Source URL: http://www.adbusters.org/magazine/76/cockroach_herding.html
Links:
[1] http://www.adbusters.org/magazine/76
[2] http://www.adbusters.org/authors/douglas_haddow
Cockroach Herding
Created 03/25/2008 - 16:04
The Reconquest of Cool [1]
76
Douglas Haddow [2]
Cockroach
A group of researchers at the Free University of Brussels have recently figured out how to influence the behavior of one of the world’s most resilient creatures: the cockroach. Combining elements of entomology and robotics, the group created an experiment that involved mingling light sensitive, cockroach-scented robots with the real deal.
Within a constructed social arena, the researchers set up two separate shaded areas, one area being darker than the other. Upon being released into the arena, the 16 organic roaches, which have a natural distaste for light, chose to socialize in the darker of the two spaces. The researchers then placed four of the robot roaches into the arena and allowed the two groups to mingle and become acquainted.
After the living roaches warmed up and befriended their artificial counterparts, the group then programmed the robots to graze in the area with more light. Although cockroaches are instinctively drawn to the darker of the two areas, they were unable to resist the impulse to imitate, and ultimately follow their cockroach-smelling robotic friends into the light.
Herding
A team of marketing specialists have recently figured out how to effectively influence the social patterns of Manhattan’s most trend-savvy demographic: the hipster. Utilizing elements of guerilla methodology in conjunction with a strong understanding of cultural capital, the team successfully interloped the Lower East Side’s vibrant nightlife and established an intimate venue where they could easily manipulate young consumers.
The team engineered a recurring, premeditated “non-event” in which they would hang out on a street bench located in front of New York’s most prominent American Apparel branch. Initially, they were able to attract the interest of passing youths because of their status as minor celebrities within the city’s taste-making elite, but over time “The Bench” (also known as the “anti-scene”) grew to become a hyper-local social phenomenon and quickly developed a reputation as a cool alternative to neighborhood bars and clubs.
Positive media publicity further popularized “The Bench” and soon enough the surrounding sidewalk was packed with thronging youths eager to hang out at New York’s newest and freshest night spot. Although youth are supposed to be resistant to social control, they were unable to resist the impulse to imitate, and ultimately follow their marketing-savvy friends into the light of American Apparel.
Source URL: http://www.adbusters.org/magazine/76/cockroach_herding.html
Links:
[1] http://www.adbusters.org/magazine/76
[2] http://www.adbusters.org/authors/douglas_haddow
Cloned Dogs- Evolution- and Korean Revolutionaries
Do the Koreans believe Lamarck's theory of evolution or do they think character and behaviour are genetically determined by other means?
Cloned sniffer dogs go on show
Hyung-Jin Kim, Associated Press, in Incheon
The Guardian, Friday April 25 2008
The Korean customs service has unveiled a group of seven cloned Labrador retrievers that are being trained to sniff out explosives and drugs at ports and airports.
The cloning was carried out by Seoul National University scientists, who in 2005 created the first known dog clone. The team is led by Lee Byeong-chun, a former aide to Hwang Woo-suk. Hwang's breakthroughs on stem cell research turned out to be false, but independent tests proved the dog cloning was genuine.
The dogs were born five to six months ago after being separately cloned from an experienced drug-sniffing dog. For now, they all share the name "Toppy" - a combination of "tomorrow" and "puppy."
"They have a superior nature. They are active and excel in accepting the training," said Kim Nak-seung, a trainer at a centre near Incheon airport, who was putting the dogs through their paces yesterday. In February all the dogs passed a behaviour test to see whether they are genetically qualified to work as sniffing dogs. Only 10%-15% of naturally born dogs pass the test.
guardian.co.uk © Guardian News and Media Limited 2008
Cloned sniffer dogs go on show
Hyung-Jin Kim, Associated Press, in Incheon
The Guardian, Friday April 25 2008
The Korean customs service has unveiled a group of seven cloned Labrador retrievers that are being trained to sniff out explosives and drugs at ports and airports.
The cloning was carried out by Seoul National University scientists, who in 2005 created the first known dog clone. The team is led by Lee Byeong-chun, a former aide to Hwang Woo-suk. Hwang's breakthroughs on stem cell research turned out to be false, but independent tests proved the dog cloning was genuine.
The dogs were born five to six months ago after being separately cloned from an experienced drug-sniffing dog. For now, they all share the name "Toppy" - a combination of "tomorrow" and "puppy."
"They have a superior nature. They are active and excel in accepting the training," said Kim Nak-seung, a trainer at a centre near Incheon airport, who was putting the dogs through their paces yesterday. In February all the dogs passed a behaviour test to see whether they are genetically qualified to work as sniffing dogs. Only 10%-15% of naturally born dogs pass the test.
guardian.co.uk © Guardian News and Media Limited 2008
Oh yes! The man in the lab coat can help me decide who to bed...phew!
From The Times
August 13, 2008
The Pill may put you off smell of your man and ruin your relationship
Mark Henderson, Science Editor
To millions of women it has been the great liberator over the past four decades, allowing them the freedom to control their fertility and their relationships. But the contraceptive Pill could also be responsible for skewing their hormones and attracting them to the “wrong” partner.
A study by British scientists suggests that taking the Pill can change a woman’s taste in men — to those who are genetically less compatible.
The research found that the Pill can alter the type of male scent that women find most attractive, which may in turn affect the kind of men they choose as partners. It suggests that the popular form of contraception — used by a quarter of British women aged between 16 and 50 — could have implications for fertility and relationship breakdowns.
The findings, from a team at the University of Liverpool, add to growing evidence that the hormones in the Pill influence the way that women assess male sexual attractiveness.
The Pill is thought to disrupt an instinctive mechanism that brings together people with complementary genes and immune systems. Such a couple, by passing on a wide-ranging set of immune system genes, increase their chances of having a healthy child that is not vulnerable to infection.
Couples with different genes are also less likely to experience fertility problems or miscarriages. Experts believe that women are naturally attracted to men with immune system genes different to their own because of their smell.
Commenting on the latest study, the researchers said that it could indicate that the Pill disrupts women’s ability to judge the genetic compatibility of men by means of their smell.
They said that this might not only impact on fertility and miscarriage risk, but could even contribute to the end of relationships as women who stop or start taking the Pill no longer find their boyfriend or husband so attractive.
Several previous studies have suggested that women tend to prefer the smell of men who are different from them in a cluster of genes called the major histocompatibility complex (MHC), which governs the immune system. Some of these studies have also found that this effect is not seen among Pill users.
The latest study, published in the journal Proceedings of the Royal Society, has now assessed the impact of Pill use in the same women, both before and after they began using oral contraception. A group of 97 women was tested, some of whom started taking the Pill during the course of the research. All had their MHC genes tested and were asked to sniff T-shirts worn in bed by men with different patterns of MHC genes.
Unlike some previous studies, the research did not find any preference for dissimilar MHC genes. However, when the women started taking the Pill their preferences shifted towards the scent of men with more similar genes to their own.
This suggests that Pill use has an effect on perceptions of scent attractiveness, even if there is no underlying female preference for similar or dissimilar MHC genes.
Craig Roberts, who led the study, said: “The results showed that the preferences of women who began using the Pill shifted towards men with genetically similar odours. Not only could MHC-similarity in couples lead to fertility problems, but it could ultimately lead to the breakdown of relationships when women stop using the Pill, as odour perception plays a significant role in maintaining attraction to partners.”
The research also found differences between women in relationships, who tended to prefer odours of men with different MHC genes, and single women, who tended to prefer the smell of MHC-similar men.
This could potentially indicate that if women are tempted to have an affair, they are more likely to choose a man with very different genes, to maximise the diversity of any offspring that they might have.
The scientists said that more work was needed to explain the way various studies have obtained different results on whether women naturally prefer men with different or similar MHC genes. They also cautioned that the importance of scent in human mating preferences remains uncertain.
The research backs up an earlier study of how women’s perceptions of partners can alter when taking the Pill. Psychologists from St Andrews and Stirling universities found that women on the Pill tend to prefer macho types with strong jaw lines and prominent cheekbones.
However, women who are not taking that form of contraception seem to be more likely to go for more sensitive types of men without traditionally masculine features.
August 13, 2008
The Pill may put you off smell of your man and ruin your relationship
Mark Henderson, Science Editor
To millions of women it has been the great liberator over the past four decades, allowing them the freedom to control their fertility and their relationships. But the contraceptive Pill could also be responsible for skewing their hormones and attracting them to the “wrong” partner.
A study by British scientists suggests that taking the Pill can change a woman’s taste in men — to those who are genetically less compatible.
The research found that the Pill can alter the type of male scent that women find most attractive, which may in turn affect the kind of men they choose as partners. It suggests that the popular form of contraception — used by a quarter of British women aged between 16 and 50 — could have implications for fertility and relationship breakdowns.
The findings, from a team at the University of Liverpool, add to growing evidence that the hormones in the Pill influence the way that women assess male sexual attractiveness.
The Pill is thought to disrupt an instinctive mechanism that brings together people with complementary genes and immune systems. Such a couple, by passing on a wide-ranging set of immune system genes, increase their chances of having a healthy child that is not vulnerable to infection.
Couples with different genes are also less likely to experience fertility problems or miscarriages. Experts believe that women are naturally attracted to men with immune system genes different to their own because of their smell.
Commenting on the latest study, the researchers said that it could indicate that the Pill disrupts women’s ability to judge the genetic compatibility of men by means of their smell.
They said that this might not only impact on fertility and miscarriage risk, but could even contribute to the end of relationships as women who stop or start taking the Pill no longer find their boyfriend or husband so attractive.
Several previous studies have suggested that women tend to prefer the smell of men who are different from them in a cluster of genes called the major histocompatibility complex (MHC), which governs the immune system. Some of these studies have also found that this effect is not seen among Pill users.
The latest study, published in the journal Proceedings of the Royal Society, has now assessed the impact of Pill use in the same women, both before and after they began using oral contraception. A group of 97 women was tested, some of whom started taking the Pill during the course of the research. All had their MHC genes tested and were asked to sniff T-shirts worn in bed by men with different patterns of MHC genes.
Unlike some previous studies, the research did not find any preference for dissimilar MHC genes. However, when the women started taking the Pill their preferences shifted towards the scent of men with more similar genes to their own.
This suggests that Pill use has an effect on perceptions of scent attractiveness, even if there is no underlying female preference for similar or dissimilar MHC genes.
Craig Roberts, who led the study, said: “The results showed that the preferences of women who began using the Pill shifted towards men with genetically similar odours. Not only could MHC-similarity in couples lead to fertility problems, but it could ultimately lead to the breakdown of relationships when women stop using the Pill, as odour perception plays a significant role in maintaining attraction to partners.”
The research also found differences between women in relationships, who tended to prefer odours of men with different MHC genes, and single women, who tended to prefer the smell of MHC-similar men.
This could potentially indicate that if women are tempted to have an affair, they are more likely to choose a man with very different genes, to maximise the diversity of any offspring that they might have.
The scientists said that more work was needed to explain the way various studies have obtained different results on whether women naturally prefer men with different or similar MHC genes. They also cautioned that the importance of scent in human mating preferences remains uncertain.
The research backs up an earlier study of how women’s perceptions of partners can alter when taking the Pill. Psychologists from St Andrews and Stirling universities found that women on the Pill tend to prefer macho types with strong jaw lines and prominent cheekbones.
However, women who are not taking that form of contraception seem to be more likely to go for more sensitive types of men without traditionally masculine features.
Subscribe to:
Posts (Atom)