Visitor Acquisition
Adobe® SearchCenter+ simplifies the challenges presented with search marketing offering an intuitive interface for search campaign management.
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Conversion
Merchandising
Customer-Centric MerchandisingRecommendations
Promote Relevant ChoicesSearch&Promote;
Drive Relevant MatchesSurvey
Measure Audience SentimentTest&Target;
Increase Content Relevance
Adobe® Merchandising allows merchandisers to manage multiple brands and products online, connect shoppers with the products they want and take actions that reflect real business metrics.
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Adobe® Recommendations allows online marketers and merchandisers to easily create and modify content or product recommendations that increase conversion.
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Adobe® Search&Promote;, enables marketers to optimize how visitors browse, find, compare, and select relevant products and content on web and mobile sites.
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Adobe® Survey enables organizations to accurately measure audience opinions, attitudes, and motivation in real-time, and take immediate action based on responses.
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Adobe® Test&Target;™ puts control directly in the hands of marketers to quickly and continually execute multiple A/B and multivariate tests, measure effectiveness and increase relevance of online content through segmentation, targeting and automated personalization.
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Online Analytics
Discover
Advanced Segmentation and AnalysisGenesis
Integrate Marketing ApplicationsSiteCatalyst
Actionable Web Analytics
Adobe® Discover™ allows marketers to analyze and segment any quantity of Web and customer transaction data in real-time resulting in optimized online programs and greater profitability.
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Adobe® Genesis™ automates the integration between Omniture and its partner applications. Genesis includes over 200 partners spanning 30 categories such as display advertising, email, social media, rich media/video, content management, CRM/SFA, ratings & reviews and search.
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Adobe® SiteCatalyst® is the industry-leading product that provides marketers with one place to measure, analyze, and optimize integrated data from all online initiatives across multiple marketing channels.
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Multi-Channel Analytics
Adobe® Insight helps organizations analyze very large volumes of data and use that information to make well informed strategic business decisions.
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Adobe® Insight for Retail channel analytics helps analyze point-of-sale and kiosk data, and correlate those with online customer interactions.
