Business Owner Story
Tweets kill Harvey Norman 'Santa lapdance' ad
- Fri Dec 03 10:53:53 EST 2010
IT took a series of critical tweets for Harvey Norman to realise that a radio ad which asked customers if they wanted to "give Santa a lap dance" might not be the best idea.
Harvey Norman's radio ad for its Christmas family portraits special first aired on Sydney's Nova 969 station on Saturday with the question: "Do you want to give Santa a lap dance?"
The ads were pulled four hours after feminist author Melinda Tankard Reist wrote a series of tweets criticising the radio promotions.
"Go #HarveyNorman Go! to hell! #boycottHarveyNorman #collectiveshout," Ms Tankard Reist tweeted.
"Think it difficult to work 'Santa', 'lap dance' and 'family portrait' into a single ad jingle? Wasn't for #Harveynorman!"
A number of Ms Tankard Reist's 1329 followers responded, with many promising to boycott Harvey Norman on their Twitter accounts.
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