Web Design and Online Branding

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What makes Polar unique (and why you should consider us)?

We've created this portfolio page to give you a sampling of our most successful web design, software development and Internet marketing projects. Besides exhibiting our design quality and programming skills, these projects demonstrate our ability to plan and manage complex online marketing and communications initiatives. Our work does more than impress visitors with appealing interfaces and functionality: we bring years of Internet marketing expertise to clients' projects. From a creative multimedia concept to a complete online marketing campaign, Polar Design plans, designs, builds and manages projects with you sales or communications objectives as the measure of our success.

Do you need something specific?

We work with clients at any level - from managing a complete project to filling a gap. Some tactical services we handle in house include: branding, logo design, multimedia storyboarding and concept design, design of creative assets and copy for online ads, flash animation, e-commerce web sites with inventory and accounting integration, flash game design, social media (Facebook, MySpace, Twitter, etc.), database integration, custom development in PHP, C++ or C#, application server hosting (deployment, security, monitoring).

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Web Design eCommerce Internet Marketing

Beanstock Coffee 

Beanstock's tag line, Coffee is Personal, is reflected not only through its carefully selected and roasted blends, but in the e-commerce web site that Polar Design developed. Its unique personalized coffee bags allow shoppers to order coffee blends with the names of their friends, companies, or family on the bag – a very cool gift for hard core coffee lovers. The e-commerce site developed for Beanstock not only permits the easy ordering and fulfillment of personalized bags, but also communicates the effect with an interactive Flash presentation on the home page that allows visitors to actually rename a bag right on the web site.
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Upside Down Restaurant 

A winner of the "Best restaurant web site 2009" in a European business magazine, this state of the art web site is a visual feast on par with the delectable steak and whiskey offerings available in the Upside Down restaurant. Advanced SEO techniques, a unique design, custom photography, an interactive Flash tour of the restaurant, and a Flash menu are among the features that have drawn thousands of visitors into the web site experience and, eventually, into the restaurant itself. Our social media campaign has resulted in thousands of monthly visitors from Facebook, Twitter, newsletters and organic SEO.
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Kalahari Tea 

A complete overhaul of this online tea retailer, including a new brand, look and e-commerce site, led to a doubling in conversion from 2% to 4%. We followed this with a highly cost effective online marketing program that included SEO, link building and social media marketing that has driven new customers at an increasing rate from the online tea community.
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Cheers Pub Boston

Polar Design created and launched a revolutionary all-Flash merchandise e-commerce site for Cheers, a popular 80s sitcom show set in a local Boston pub. The website's exclusively Flash drive interface is highly adaptive integrating with a Web 2.0 e-commerce platform, InsightBuilder® ECOM, a Polar Design product. To ensure search engine visibility, Polar Design implemented the Flash interface inside a hypertext container with HTML hyperlinks. The dynamic e-commerce website now allows fans of the show to purchase official licensed merchandise in a fun, on-line destination without visiting the actual store.
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Shell Homegenie 

Polar Design utilized Shell Home Genie's new home management tool and created a cinematic, highly concept-oriented introduction by connecting viewers with the emotional benefits of using the new tool. The objective was to create a clean and creative presentation that makes the user feel as though they are in the home itself. From developing the presentation concept to creating the animations, Polar was able to create a unique concept to captivate customers. Key parts of the presentation include an animated walk through, modifiable slides that describe individual add-on components, a web site "simulator" and other features. Furthermore, the presentation serves as a tool for trade show settings, playing on in-store kiosks, and has holds usable to the primary target market by playing effectively for Internet users.
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Roger Rulewich 

In early 2005 Roger Rulewich and the Golf Group approached Polar Design to develop its first website with the intention of properly representing the group in an innovative way. Polar conducted its branding process with the Group and identified unique characteristics of the firm's culture, history, services and its principals. These provided ample fodder for lively brainstorming that results the current web site. Key design elements include gentle curves, suggestive of a golf course, along with a creatively conceived, subtle Flash banner whereby an architect's sketch is drawn and gradually morphs into an actual course. The site thus communicates the Group's special combination of personalized client attention, classical style and comprehensive services (i.e., design to construction).
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Armagnac Cames

With a high-end, quality brand, like Armagnac Cames (a form of Brandy) building a web site that reflected both the quality and craftsmanship of their product became the focus for Polar Design. The objective was to create a web site designed for two markets (France and the United States) and it had to educate consumers and retailers about Armagnac. Polar design developed a Flash driven site that incorporated rich photography of vineyards and nobility drawing in visitors. Polar also provided link popularity consulting, allowing it to reach the 1st page of results in Google for key search terms. Keeping the family-owned Armagnac image in mind Polar created a clean, distinguished and elegant look for the site.
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Web Design eCommerce Internet Marketing