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Editorial Reviews
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'McLuhan sings of the furthest reaches of electronic culture, when computer technology has replaced language with instant nonverbal communication.' - Wired
Product Description
When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our 21st century digital world, the madman looks quite sane. Understanding Media : the most important book ever written on communication. Ignore its message at your peril.
'McLuhan sings of the furthest reaches of electronic culture, when computer technology has replaced language with instant nonverbal communication.' - Wired
Product Description
When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our 21st century digital world, the madman looks quite sane. Understanding Media : the most important book ever written on communication. Ignore its message at your peril.
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Inside This Book
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First Sentence:
In a culture like ours, long accustomed to splitting and dividing all things as a means of control, it is sometimes a bit of a shock to be reminded that, in operational and practical fact, the medium is the message. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
electric implosion, new electric technology, mosaic mesh, phonetic literacy, electric age, electric media, tribal man, visual stress, electric speed, representative money, hot media, hot medium, mosaic form, instant speed, electric form, phonetic letters, visual values, literate man, cool medium Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, James Joyce, Lewis Mumford, Second War, United States, Jack Paar, Middle Ages, Arnold Toynbee, Elias Canetti, Finnegan Wake, Florence Nightingale, Hans Selye, Henry James, Lewis Carroll, Madison Avenue, Marilyn Monroe, Study of History, Lynn White, René Clair, Daniel Boorstin, Finnegans Wake, Great Britain, King Lear, Louis Pasteur, Margaret Mead New!
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Front Cover | Table of Contents | First Pages | Surprise Me!
In a culture like ours, long accustomed to splitting and dividing all things as a means of control, it is sometimes a bit of a shock to be reminded that, in operational and practical fact, the medium is the message. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
electric implosion, new electric technology, mosaic mesh, phonetic literacy, electric age, electric media, tribal man, visual stress, electric speed, representative money, hot media, hot medium, mosaic form, instant speed, electric form, phonetic letters, visual values, literate man, cool medium Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, James Joyce, Lewis Mumford, Second War, United States, Jack Paar, Middle Ages, Arnold Toynbee, Elias Canetti, Finnegan Wake, Florence Nightingale, Hans Selye, Henry James, Lewis Carroll, Madison Avenue, Marilyn Monroe, Study of History, Lynn White, René Clair, Daniel Boorstin, Finnegans Wake, Great Britain, King Lear, Louis Pasteur, Margaret Mead New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Surprise Me!
Citations (learn more)
This book cites 85
books:
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100
books
cite this book:
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- A Study of History Abridgement of Volumes I-VI by Arnold J. Toynbee on 5 pages
- King Lear (The New Folger Library Shakespeare) by William Shakespeare on page 10, page 176, and page 191
- Alice in Wonderland (A Random House Pictureback) by Lori Haskins on page 175, page 176, and page 380
- Alice In Wonderland (updated Version) (Scholastic Junior Classics) by Lewis Carroll on page 175, page 176, and page 380
- Crowds and Power by Elias Canetti on page 90, page 115, and page 143
See all 85 books this book cites
- From Yahweh to Yahoo!: THE RELIGIOUS ROOTS OF THE SECULAR PRESS (History of Communication) by Doug Underwood on 4 pages
- Konnektivitäten, Netzwerke und Flüsse by Reinhard Mermi on page 40, page 78, and page 205
- Children, Technology and Culture: The Impacts of Technologies in Children's Everyday Lives (Future of Childhood Series) by Ian Hutchby on page 27, page 162, and page 169
- Designer Evolution: A Transhumanist Manifesto by Simon Young on page 351, page 352, and page 363
- No Time: Stress and the Crisis of Modern Life by Heather Menzies in Back Matter (1), Back Matter (2), and Back Matter (3)
See all 100 books citing this book
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32% buy the item featured on this page: Understanding Media: (Routledge Classics) (1)$19.95 |
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24% buy Understanding Media: The Extensions of Man : Critical Edition  (2)$16.47 |
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22% buy Understanding Media: The Extensions of Man (28)$16.47 |
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14% buy The Medium is the Massage (23)$11.16 |
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Product Information from the Amapedia Community
Beta (What's this?)Understanding Media (Routledge Classics)
A brief profile and reading list for Marshall McLuhan - philosopher and media guru. 1911-1980
Created on May 04, 2006, last edited on May 04, 2006.
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