TIAA-CREF - powerof.org commercial

Summary: Examples of how TIAA-CREF is a financial services company that does things the dot-org way.

Video:
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Music in the commercial

Song: See a Little Light by Bob Mould

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Lyrics used in the commercial

Well I see a little light, I know you will
I can see it in your eyes, I know you still care
I see a little light, I know you will
I can see it in your eyes, I know you still care

Description

The ad opens with a scene of an observatory. Then goes onto show other people who have careers such as professors, doctors, scientists, administrators, and artists.

"We are a financial services .org, not a .com. For nearly 90 years, our mission has been to put the heart of a non-profit to work for the financial future of those who serve the greater good. We do this the dot-org way, with low fees, objective advice, and a unique insight into the hearts and minds of those who give us hope for the future. Put the power of a $400 billion financial services dot-org for you."

Credits

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Cast

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TIAA-CREF (2)

Recent Discussion

archive 9/6/2008 at 03:10 PM

[Some gal] God bless Bob Mould and the inspiration he has been to so many people for so long.

archive 08/21/2008 at 01:27 PM

[Tony Rizzuto] Bob's music makes this ad all the better (tho I will say it's the weak sister to the better overall TIAA CREF campaign). I applaud him.

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