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11 Email Marketing Terms You Need to Know
As an email service provider we are constantly throwing around terms that sometimes our customers may or may not know. So I decided to pick 11 email marketing terms and give you the low down on what they mean. Don't be...
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Small Business SEO Basic Tips
If you own a small business with a website, you might not realize how difficult it is to get traffic to your site. Many small businesses naively enter the web assuming that they will miraculously end up on search engines....
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How to Subscribe to an RSS Feed
Subscribe to an RSS FeedThere are generally two different kinds of tools that allow visitors to subscribe to RSS feeds. These tools are known as aggregators, or RSS news readers. As the content of an RSS feed changes, the RSS...
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10 Steps to Getting the Click
There are a number of steps a webmaster can take to encourage visitors to "click" on a link or graphic located on their website. The following steps will help "get the click"... 1. Colors Use contrasting colors for links. This makes the links easier to discern from other text on a web page. Also, avoid placing links against a patterned background, as it will make it much more difficult to read the link text. Bottom line, the link color should stand out from the rest of the web page, and be easy to locate.
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Seven Pillars of Marketing a Local Business Online
When I first started writing for The Virginia Gazette in 1998, the Web was a giant mystery. Almost 13 years later, it's still a mystery for most! With the emergence of Twitter, Facebook, Yelp, Google, Linkedin, and a host of other sites, getting started with online marketing seems more daunting than ever. Yet, as consumers flock to the Web daily to research local products and services, visibility for your business via the Internet literally spells success or failure. Bottom line: online marketing is NOT optional anymore and you need every one of these 7 pillars to succeed, especially in a local market.
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Google Sandbox - Still Important To Success
Google denies that they sandbox new websites. Yet, webmasters and SEO gurus alike have been frustrated to no end by the sandbox effect noted when a new website is launched. Google does acknowledge that there may be something in the algorithm that penalizes new websites and gives them lower rankings until they have proven their value. The reasons for such a filter are many and include keeping people from putting up multiple sites with links to one another when one website is what they need. Whatever the reasons behind ending up there, time spent in the Google Sandbox is still important to success.
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