Technology
iPad owners 'over-achieving selfish elites'
- Wed Jul 28 07:26:36 EST 2010
- iPad owners perceived to be selfish
- iPad have-nots are 'independent geeks'
- Special section: The story of the iPad
IPAD owners are six times more likely to be wealthy, highly educated and sophisticated 30-50 year olds who value power and achievement.
They're also selfish and unkind, according to a survey of 20,000 people conducted by US consumer research firm MyType.
MyType spokesman Tim Koelkebeck gave his unflattering appraisal of iPad owners on the company's blog after the firm released the results of the survey online.
But what about the iPad's critics?
Mr Koelkebeck said 96 per cent of those don't own an iPad, but they're generally independent-minded young people who "shun conformity", he said.
They're also listed in the survey under "Geeks" - people interested in video games, computers, science and the internet.
The study was called "Prevalence of iPad Owners and Critics by Psychographic Segment" and divided the respondents into "iPad Owners" and "iPad Critics".
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