Technology
Apple fans queue through night for Australian iPad release
- Fri May 28 06:44:23 EST 2010
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IS the iPad launch manufactured hype or an organically grown obsession driven by Apple fans?
The march of hundreds of hopeful iPad buyers through the doors of seven Apple stores at 8am around Australia today marks the culmination of a marketing campaign that could have come only from the world of Apple founder Steve Jobs, accentuated by the curious obsession Apple fans have with the brand.
Follow Gadget Girl's live blog from the Sydney launch
While Apple has done everything in its power to make the hype surrounding the launch seem spontaneous and consumer-driven, marketing experts say it has been a carefully calculated campaign managed in minute detail by Apple executives.
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