By Kris Maher and Janet Adamy, The Wall Street Journal - Tuesday, March 21, 2006
Unions haven't had much luck organizing Starbucks Corp.'s baristas, many of whom are part-timers or college students with little incentive to sign union cards since they're not planning on building long-term careers brewing venti skim lattes.
The latest to try to organize the company's workers is the Industrial Workers of the World, a union with a long, feisty history and a counter-cultural aura.
Starbucks recently settled a complaint issued by the National Labor Relations Board that contained more than two dozen unfair labor practice allegations brought against the company by the IWW. The settlement stemmed from disputes at just three stores in New York City and will likely have little impact on the vast majority of Starbucks workers. But it illustrates the careful approach the company is taking toward labor activists as Wal-Mart Stores Inc. and other union targets try to rebuild their images after union campaigns tarnished their reputations.