bumper posts

Welcome to our iPhone 4 live press conference event! Today we'll be metaliveblogging Apple's iPhone 4 announcements, adding our traditional TUAW twist to the proceedings. Will Steve Jobs offer a $29 bounty or free bumpers to all early iPhone 4 adopters? Or will the iPhone 4 itself be recalled? (We seriously doubt it!) Or is today's announcement about new service providers for those mysterious iPhone3,2 and iPhone3,3 models that Engadget uncovered a while back? Join us as we find out!

Sources for today's metaliveblog include:

• Engadget
• Ars Technica
• gdgt
• Macworld
• Fortune

Please join us tomorrow at 10AM Pacific (1PM Eastern) for a live TUAW blogging event as Apple addresses the press over its controversial iPhone 4 device. CEO Steve Jobs is expected to lead the event.

The question on everyone's mind is, of course, will Apple be holding the event in the right place? Your guess is as good as ours. As the reception from the press might turn out to be a little cheeky in the proximity of such a big announcement, expect a bumper crop of interest from Apple enthusiasts. You can signal your interest by signing up for an e-mail reminder of the event from CoverItLive.

What: Apple iPhone 4 Press Event
Where: Here on TUAW! Except in the bottom-left-hand corner of the site.
When: 10AM Pacific, 1PM Eastern

Consumer Reports, the same magazine that said earlier in the week that it couldn't recommend the iPhone 4 (even though it is their top-rated phone) because of the antenna issue, is now reporting that Apple's Bumper fixes the problem.

The organization's report stated that "With the Bumper fitted, we repeated the test procedure, placing a finger on the Bumper at the point at which it covers the gap below. The result was a negligible drop in signal strength - so slight that it would not have any effect, in our judgment." Consumer Reports went on to say that duct tape would also do the trick, and that in their opinion, any fix should be done at Apple's cost and should not come out of the consumer's wallet.

While this doesn't provide an answer for other reported problems such as the "proximity sensor issue" or the "Bluetooth headset issue," it does lend some strength to speculation that Apple could announce a giveaway of Bumpers to all iPhone 4 owners at tomorrow's press conference. An offer of a free Bumper to every iPhone 4 owner would be a much less expensive solution to the antenna issue than a full-scale recall of the devices.

[via MacObserver]

The possible, yet highly unlikely event of a full iPhone 4 recall would cost Apple dearly, according to Tony Sacconaghi of Bernstein Research.

He has issued a report with a US$1.5 billion price tag as his best guess. However, that's not what Sacconaghi believes will happen. Instead, he suspects Apple will relent and issue free Bumper cases to those who want them. With an estimated production cost of $1 each, the cost would drop significantly and frankly hardly disrupt Apple financially.

Earlier this week, several people suggested that a recall is inevitable, while others insist that it's not really a big deal. As I said yesterday, whatever Apple's going to do ought to be done sooner than later. While Apple is silent, consumers are seeing stories like this.

You wanted a demonstration? You got a demonstration; we've put together a video to show how the iPhone 4 antenna issue is not simply a result of Apple's miscalculation of how many bars are being displayed. Our own Erica Sadun wrote an iPhone app (at the suggestion of Engadget's Nilay Patel) to display the raw signal strength, the number of bars, and what Apple calls the graded signal strength. Erica's tests (see video above) show that the "Kung Fu grip of doom" results in the signal strength dropping to almost zero. According to Erica, removing her hand from the antenna gap brings the signal strength back to normal.

The Apple iPhone Bumper provides a cushion, but Erica's tests show that the death grip (otherwise known as holding the iPhone 4 normally in your hand, as shown in Apple's promotional video) can kill signal integrity even with the bumper installed, depending on the signal strength in your area. Marginal signal areas are affected most by antenna signal attenuation. Users in areas with strong reception will not see the same results.

It looks like Apple needs to 'fess up on this issue, and soon. NBC's Today Show brought up the antenna problem this morning, continuing to publicize the issue to a nationwide audience. They also cited the wave of YouTube videos from irate owners showing the grip issue. You can view the Today Show clip by clicking the Read More link at the bottom of this post.

If your touch is like a Vulcan Nerve Pinch to the iPhone 4's wireless signal, you've got three choices: hold it differently, spend US $30 on a Bumper, or take a pair of scissors to a Livestrong bracelet.

The iPhone Guru discovered that the bracelets fit perfectly around the body of the iPhone 4. After using a pair of scissors to cut holes for the dock connector, the silent mode toggle, and the headphone jack, the band was slipped onto the phone and ready to go. The iPhone Guru reports that reception is "much improved" with the band in place.

At 10 for $10, they're much cheaper than Apple's Bumpers, and your purchase supports cancer research to boot. Of course, any instance of this type of rubber wristband will probably work. Alternatively, check out these decals on Etsy -- three 3-packs for $9!

Live strong, iPhone 4. Live strong!

Thanks to everyone who sent this in

During an Apple keynote, it's almost impossible to catch all of the info flooding out of Moscone. One thing we did catch, and then had to search for, was something about "Bumpers."

A quick look at the pages on the Apple Web site didn't seem to show anything until I scrolled to the bottom of the Tech Specs page. Lo and behold, there was a very short description of Bumpers. Available in six colors (white, black, blue, green, orange, or pink), Bumpers slip over the stainless steel edge of your iPhone 4. They come with metal buttons for volume and power and are made of a combo of rubber and molded plastic.

This may explain why we've received several tips over the last few days from people saying that iPhone cases are being removed from the Apple Stores. Bumpers are Apple's first foray into the iPhone case business (a market that has been run by third parties so far), and it will be fascinating to see not only how they sell, but what the reaction will be from long-time case manufacturers.