Man, I love the internet. I've just started a new business overnight that I actually think has promise. Would you pay $1.99 a month to keep track of fields that you care about, but just don't have the time to be heavily involved in?
The last year has seen a resurgence in the email newsletter as a social medium. High profile tech leaders like Jason Calacanis have abandoned blogging in favor of a direct email list. Companies like Thrillist and Groupon have built million (or billion) dollar businesses on the backs of email. And people are starting to notice.
Last year, I started "NList," a personal mailing list designed to make it easier for me to share things I thought were important, enlightening and interesting with friends and acquaintances -- many of whom I don't regularly see or speak with. I've averaged about one NList every 4-6 weeks. It's been an amazing experiment and I hear all the time from people who love the personality and immediacy of the medium.
When I saw letter.ly, a new startup from Sam Lessin, I had to try it. The idea is simple: paid newsletter subscriptions. You sign up for an account, set any price you want, and you're off to the races.
While most of the early users are charging for their personal newsletters, I'm in a slightly different position. My NList is about the social experience of staying in touch, and I'm not going to add a pay wall to that. When it comes to my specific industry knowledge, I already have this blog which I update ~30x/month. Not to mention a constant stream of Posterous, Twitter, and Facebook shares.
I started thinking, however, about all the people I talk with who are interested in social entrepreneurship, but only tangentially connected to the field. They don't necessarily have time to follow the day-to-day rhythm and pulse of the field. For them, the quantity of content on blogs like this actually become a barrier to entry because they don't know what to focus their limited time and attention on.
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